April 2015 | Issue 19

Michael Schatte: The business of making music

Making music is so much more than plucking the strings of a guitar or playing the notes on a piano. For Michael Schatte, B. Com ’06, making music is passion. It is his life.

The Toronto-based musician, whose first musical gig was at the age of 10, just released his fourth studio album, recorded at his own studio and mixed in Austin, Texas by roots-rock legend Richard Thompson’s engineer of choice, Simon Tassano.

Schatte created a business plan for his music career, one that used all four years of business skills and was full of creativity.

Schatte’s love for music began at a young age and by the time he was in high school, he was sure that music would be his career. And although he was equipped with musical skill, drive and passion, there were a few things missing from his tool kit. The solution — learn business acumen and how to navigate the music industry.

“I wanted to be professionally prepared to tackle the music industry,” Schatte explains. “Without my business degree, I’d have had a hard time knowing where to start.”

A recipient of a $30,000 McMaster scholarship, Schatte moved into Hedden Hall and began working on two careers — his life as a student and his life as a musician — with the end goal being the merger of the two. more…

Deans’ Column – April 2015

Naresh Agarwal | Acting Dean, Associate Dean, Graduate Studies and Research

agarwal_nareshAfter a winter colder than most can remember, spring has finally arrived on campus! We are just weeks away from the end of another term when we turn our sights to convocation and the warm summer months to follow.

We cover a lot of ground in this month’s Knowledge Magazine. We begin with the success of Michael Schatte (BCom 06) who came to DeGroote with a purpose. He knew that he needed the business acumen our program offered to turn his passion for music into a career. Schatte created a business plan for his music career, one that used all four years of business skills and was full of creativity.

Professor emeritus Roy Adams explains how the Supreme Court has overturned the “Labour Trilogy” and its impact on labour relations in Canada. Freedom of association at work has been an area of particular interest to professor Adams for decades and his research and writing was extensively cited by the court in its decisions.

Jim Letwin, CEO of Jan Kelley Marketing, has been a sessional instructor in our MBA program for over two decades. Jim offers his Top 3 Tips for “delivering a networked brand”, something he will discuss on Friday morning at our Knowledge @ DeGroote seminar. Jim will be joined by Bruce Miller (MBA 98), co-owner of The Works Gourmet Burgers, Manish Kacker, professor of marketing at DeGroote, and Ron Baugh, Executive Director of Canadian Tire Dealers’ Association.

Finally, if you work with data analytics – particularly in the area of enhancing organizational performance with big data, I encourage you to help DeGroote PhD student Maryam Ghasemaghaei with her research by completing a short online survey.

In Practice

Top 3 Tips for delivering your networked brand

Jim Letwin |  Instructor, Marketing, DeGroote School of Business

Jim LetwinDelivering brand promises and experiences to and through dealer and franchise networks can be challenging. However, effective communication through corporate branches, independent agents or organizations operating in different geographic areas is necessary for brand success.

Here are my Top 3 Tips to help build, fortify and unify these brand networks and the customer experiences that they deliver.


Attention Data Analysts! Your input is needed.

Ghasemaghaei-MaryamDeGroote PhD student Maryam Ghasemaghaei, working under the supervision of Dr. Khaled Hassanein, is conducting a study to determine the factors involved in enhancing organizational performance in relation to using big data. If this is part of your professional focus, kindly participate in this online survey which takes about 10 minutes to complete. As a small token of appreciation for your participation in this survey, you will have a chance to win a raffle for one of four prizes of $250 each. To participate in this survey, please click on the link below.
survey-button Thank you – your assistance is very much appreciated.

Bombardier faces the curse of the 3rd generation

Gordon Pitts |  Business Writer in Residence

Joseph-Armand Bombardier Joseph-Armand Bombardier, founder

It is a familiar plot: A daring innovator develops a break-though product or service, and builds a company around it. In time, the founder hands it over to his or her offspring, who expand and diversify. The company prospers into the third generation, when the business hits a wall, the successors fumble their opportunity, and the company fades from view.

This movie has several titles: Shirtsleeves to shirtsleeves in three generations. Rags to riches to rags. The curse of the third generation.

Now along comes the latest entry in this family-business pattern. A do-or-die crisis is confronting Bombardier Inc., a Canadian manufacturing icon, founded by snowmobile pioneer Joseph-Armand Bombardier and built by his son-in-law Laurent Beaudoin, now 76, into a global giant in transportation vehicles.


Getting Out

Global, Local, Personal: Delivering Your Networked Brand

Burlington, Ontario

Brand PanelThe brand is only as strong as the weakest link in dealer, franchise or other brand networks and sales channels. We’ll discuss recent research and insights on effective ways to deliver your networked brand. Event details…

Financial risk and the impact of emotion

Toronto, Ontario

deaves_richard-thTwo central issues that financial decision-makers must consider are how much to save and how much risk to take on. People come to different decisions on these issues. This research explores the impact on decision-making of various demographic factors relating to cognitive ability and the ability to be emotionally balanced.

Event details…



Global, Local, Personal: Delivering Your Networked Brand

Apr. 10, 2015 | 7:30 a.m. – 9 a.m. A discussion panel event with Jim Letwin, Bruce Miller, Manish Kacker, Ron Baugh.| Ron Joyce Centre, Great Hall, 4350 South Service Road, Burlington


Mental Illness: Understanding How to Eliminate the Stigma in the Workplace

Apr. 21, 2015 | 7:30 a.m. – 9 a.m. With Natasha Sharma M.Sc., OACCPP, Director, Psychotherapist, Relationship Expert, and Founder of Life Begins Here Psychotherapy and Assessment Services| Ron Joyce Centre, Great Hall, 4350 South Service Road, Burlington


Financial risk and the impact of emotion

Apr. 23, 2015 | 5 p.m. – 7 p.m. A Knowledge @ DeGroote event with Richard Deaves, Professor, Finance and Business Economics | The National Club, Bar Lounge, Toronto


An Evening of Accolades

Apr. 30, 2015 | 6 p.m. – 10 p.m. DeGroote Evening of Accolades featuring the 16th annual Wayne C. Fox Distinguished Alumni Award. | Trump International Hotel & Tower Toronto, 325 Bay Street, Toronto

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