The Big Idea: Creating Breakthrough Innovation

Join DeGroote’s GTHA executive network for a stimulating conversation on how to unpack the power of creativity to drive results for your organization.

This lunch discussion and networking event will be led by innovation research expert, Goran Calic (DeGroote School of Business) as well as two business leaders from the creative world of The Walt Disney Company Canada – Greg Mason (VP, Marketing – Walt Disney Studios) and Marlie Morrison (Managing Director, Marketing & Sales, Walt Disney Parks & Resorts).  The discussion will challenge your existing notions of how to drive innovation and stimulate creativity. The expert panel will also share insights on generating big ideas, balancing creativity and efficiency, compelling storytelling, and tailoring messaging to move audiences.

This event is open to alumni, business community members, and students.

 

Event Details

When:April 19, 2017
Time:11:45 a.m. to 2:00 p.m.
Where: Ron Joyce Centre, DeGroote School of Business, 4350 S Service Rd, Burlington, ON, Canada
Cost:$25. Includes lunch and parking.
Contact: Kristine Leadbetter
klead@mcmaster.ca

Ron Joyce Centre, DeGroote School of Business, 4350 S Service Rd, Burlington, ON, Canada

More Information

Agenda

11:45-12:15 p.m. Doors Open, registration, networking, buffet lunch
12:15 p.m. Presentation
2:00-2:30 p.m. Optional networking

Panelists:

Marlie Morrison ’88, Managing Director, Marketing and Sales at The Walt Disney Company (Canada) Ltd. Parks and Resort

Marlie Morrison is the Managing Director, Marketing & Sales for The Walt Disney Company (Canada) Parks & Resorts division.   She leads talented teams of cast members based in Canada, Japan and Australia responsible for the marketing and selling of Walt Disney World in Orlando, Disneyland Resort in Anaheim, Disney Cruise Line and Aulani, a Disney Resort & Spa in Hawaii.

Marlie recently returned from an extended business trip to China as part of the Grand Opening Task Force for Disney’s newest park, the Shanghai Disney Resort.

Before joining the Company in 2001, Marlie worked for ten years for Carnival Corporation in various roles, including Director of Sales, Canada.  Marlie holds a bachelor of commerce degree from McMaster University.

Greg Mason, Vice President, Walt Disney Studios Motion Pictures Canada

Greg Mason is the Vice President of Walt Disney Studios Motion Pictures Canada. He is responsible for driving the marketing of all Disney, Pixar, Marvel and Lucasfilm titles in Canada. He has lead the Canadian marketing efforts of 5 out of the top 10 grossing movies of all time and stewarded over 100 film campaigns including: FROZEN, THE AVENGERS, GUARDIANS OF THE GALAXY, ZOOTOPIA, FINDING DORY and STAR WARS: THE FORCE AWAKENS and ROGUE ONE.  Prior to Disney, Mason led the Cineplex Entertainment marketing and sales team through two corporate mergers, and was ultimately responsible for numerous brands and campaigns. Previously, Mason held key marketing and sales positions within Coca-Cola Ltd. and The Walt Disney Company.  He currently serves as a Board of Director for the Canadian Motion Picture Pioneers..

Goran Calic, Assistant Professor, Strategic Management, DeGroote School of Business

Goran Calic’s research focuses on understanding why some individuals are more creative and some organizations are more innovative than others. His work on creativity is published in leading academic journals and was awarded the 2015 Max Henri Boisot Award.

Moderator

Gordon Pitts, Business writer-in-residence, DeGroote School of Business; Former Writer, The Globe and Mail, Report on Business

Gordon Pitts is the business writer-in-residence at DeGroote School of Business. Gordon is also an author, public speaker and business journalist, with a focus on management, strategy, and leadership. A veteran of 36 years as a business journalist, he previously worked as senior writer for the Globe and Mail in the Report on Business section.


Series Sponsor:

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