Marketing

The faculty expertise in the marketing area is diverse and includes B2B and industrial marketing, innovations and new products, services, pricing, distribution channels, e-commerce and numerous other subjects.

Members of the marketing faculty publish in top rated journals such as Marketing Science, Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Journal of Product Innovation Management, IJRIM and others.  The faculty has attracted significant research income from prestigious external research funding sources such as SSHRC, ORDCF, ORF-RE as well as industry funding sources such as Sears Canada.  Several members of the faculty serve in prestigious federal grant adjudication committees.

The marketing area boasts some of the finest and award-winning teachers in the university, who teach in the undergraduate, MBA and doctoral programs. Courses offered by the faculty are rooted in marketing theory and incorporate practical components, including in-class and extra-curricular activities, that allow students to apply their knowledge. The area faculty often work closely with the marketing industry to innovate and develop courses many of which have significant experiential content.  Several experientially driven programs spear-headed within the area, including MARS Apprentice and Canada’s Next Top Ad Executive (CNTAE), have gained national recognition for industry and academia partnerships.

Alumni Profile

Jacquie Matthews

Graduated 1988
President of Ipsos ASI Canada
Marketing
Ipsos is a leading global survey-based market research company, owned and managed by research professionals that helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.Jacquie Matthews ’88, president of Ipsos ASI Canada, likens market research to a treasure hunt.ASI, the largest advertising research ...
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