PrintFaculty Profile
PATRICIA ARKINSTALL WAKEFIELD
Strategic Market Leadership and Health Services Management
Assistant Professor/ Director, AIC Institute for Strategic Business Studies
Area of Expertise
Professor Wakefield’s research interests include: consumer information search; decision making and coping; customer satisfaction; health care marketing and service delivery; supportive care for patients; teams and their effectiveness. Dissertation: Consumer Coping in Really High Risk, High Stress Settings: The Roles of Social Support in Complex Health Situations She teaches courses in Marketing Research at the undergraduate level and Health Care Marketing at the graduate level. She has also taught Advertising and Promotion at both undergraduate and graduate levels. While a Doctoral student, she served as a Teaching Assistant (TA) in Kobe, Japan for MBA courses in Marketing Management and Operations Management as part of Boston University’s International Management Program; and provided tutorials to undergraduate and graduate students in statistical analysis using SPSS. Also at BU at the MBA level, she coached students on presentation skills and was TA for Field Studies in Non-Profit Management. She has extensive management experience in the man-made fibers industry and the energy services industry, and as a marketing consultant.
Professor Wakefield’s research interests include: consumer information search; decision making and coping; customer satisfaction; health care marketing and service delivery; supportive care for patients; teams and their effectiveness. Dissertation: Consumer Coping in Really High Risk, High Stress Settings: The Roles of Social Support in Complex Health Situations She teaches courses in Marketing Research at the undergraduate level and Health Care Marketing at the graduate level. She has also taught Advertising and Promotion at both undergraduate and graduate levels. While a Doctoral student, she served as a Teaching Assistant (TA) in Kobe, Japan for MBA courses in Marketing Management and Operations Management as part of Boston University’s International Management Program; and provided tutorials to undergraduate and graduate students in statistical analysis using SPSS. Also at BU at the MBA level, she coached students on presentation skills and was TA for Field Studies in Non-Profit Management. She has extensive management experience in the man-made fibers industry and the energy services industry, and as a marketing consultant.
Professional Activities
Professor Wakefield's work has been presented at the Multidisciplinary Head and Neck Oncolgoy Symposium (Palm Strings, 2007); the International Network for Social Network Analysts (Vancouver, 2006); Tailoring Health Messages Conference (Ascona, Switzerland, 2005); Decision Sciences Institute Annual Meeting (San Francisco, 2002) and the Northeast Decision Sciences Institute Annual Meeting (Boston, 1998).
Professor Wakefield's work has been presented at the Multidisciplinary Head and Neck Oncolgoy Symposium (Palm Strings, 2007); the International Network for Social Network Analysts (Vancouver, 2006); Tailoring Health Messages Conference (Ascona, Switzerland, 2005); Decision Sciences Institute Annual Meeting (San Francisco, 2002) and the Northeast Decision Sciences Institute Annual Meeting (Boston, 1998).
Education
D.B.A., School of Management, Marketing, Boston University
MPA, Urban Economics and Planning, New York University
MS, Human Ecology, Major in Textiles, Minor in Consumer Behavior, Cornell University
BS, Human Ecology, Major in Textiles, University of Alberta
D.B.A., School of Management, Marketing, Boston University
MPA, Urban Economics and Planning, New York University
MS, Human Ecology, Major in Textiles, Minor in Consumer Behavior, Cornell University
BS, Human Ecology, Major in Textiles, University of Alberta
DeGroote School of Business
McMaster University
1280 Main Street West
Hamilton, ON, Canada
L8S4M4