PrintFaculty Profile
Ruhai Wu
Strategic Market Leadership & Health Services Management
Assistant Professor
Area of Expertise
Dr. Wu’s research interest is in Industrial and Retail Marketing strategies, focusing on Strategic Pricing, Channel Relationship and Consumer Loyalty issues. Recent topics of his research include Pricing in E-Commerce, Profitability of Consumer Compensation Plans, etc.
Professional Activities
Dr. Wu has presented his research at marketing, economics and MIS conferences, such as American Marketing Association Summer Conference, International Industrial Organization Conference and International Conference on Information Systems. His paper has been published in Journal of Marketing. He is an active referee for a number of reputed journals, and serves as an associate editor of Journal of Decision Support Systems. Dr. Wu is a member of American Marketing Association and American Economics Association.
Dr. Wu has presented his research at marketing, economics and MIS conferences, such as American Marketing Association Summer Conference, International Industrial Organization Conference and International Conference on Information Systems. His paper has been published in Journal of Marketing. He is an active referee for a number of reputed journals, and serves as an associate editor of Journal of Decision Support Systems. Dr. Wu is a member of American Marketing Association and American Economics Association.
Education
Ph.D., Economics, University of Texas, Austin, TX, USA
Ph.D., Economics, University of Texas, Austin, TX, USA
M.S., Finance, Tsinghua University, Beijing, China
B.S., Finance, Tsinghua University, Beijing, China here
DeGroote School of Business
McMaster University
1280 Main Street West
Hamilton, ON, Canada
L8S4M4