Faculty Profile
ROBERT G. COOPER
Strategic Market Leadership and Health Services Management
Professor
Area of Expertise
Dr Cooper is a world expert in the field of innovation and new product management. He has been labelled “the quintessential scholar” in the field of new product management in the U.S. publication, Journal of Product Innovation Management and is one of three Crawford Fellows of the Product Development & Management Association (PDMA). Bob is the father and creator of the Stage-Gate® process, which has now become the dominant method used by leading firms around the world to drive new products to market. He and his team have helped hundreds of leading corporations design and implement his Stage-Gate® new products process.
Dr Cooper is a world expert in the field of innovation and new product management. He has been labelled “the quintessential scholar” in the field of new product management in the U.S. publication, Journal of Product Innovation Management and is one of three Crawford Fellows of the Product Development & Management Association (PDMA). Bob is the father and creator of the Stage-Gate® process, which has now become the dominant method used by leading firms around the world to drive new products to market. He and his team have helped hundreds of leading corporations design and implement his Stage-Gate® new products process.
Professional Activities
Dr. Cooper is a thought-leader in the field of product innovation management. He has published over 100 articles in leading journals on new product management. He is twice the winner of the prestigious Maurice Holland Award from the IRI (Industrial Research Institute, Washington); five times winner of the UK’s award for the best article in the publication R&D Management; and winner of the Hustad Award for Best Paper of the Year in the PDMA’s Journal of Product Innovation Management. He is also the winner of the Lee Rivers Award from the Commercial Development & Marketing Association (U.S.) for his contribution to member companies via his Stage-Gate® process. Bob has also written seven books on new product management, including the popular, “Winning at New Products: Accelerating the Process from Idea to Launch”, which has become the “bible” for new product development with over 160,000 copies sold; “Portfolio Management for New Products”, an in-depth guide to picking the right R&D projects for investment; “Product Leadership – Pathways to Profitable Innovation”, a must for every executive’s bookshelf; and his latest two books “Lean Rapid & Profitable New Product Development” and “Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel”. In addition to his duties at McMaster, Bob is also is President of the Product Development Institute Inc. (www.prod-dev.com), President of Stage-Gate Inc. (www.stage-gate.com), and ISBM Distinguished Research Fellow at Penn State University’s Smeal College of Business Administration.
Dr. Cooper is a thought-leader in the field of product innovation management. He has published over 100 articles in leading journals on new product management. He is twice the winner of the prestigious Maurice Holland Award from the IRI (Industrial Research Institute, Washington); five times winner of the UK’s award for the best article in the publication R&D Management; and winner of the Hustad Award for Best Paper of the Year in the PDMA’s Journal of Product Innovation Management. He is also the winner of the Lee Rivers Award from the Commercial Development & Marketing Association (U.S.) for his contribution to member companies via his Stage-Gate® process. Bob has also written seven books on new product management, including the popular, “Winning at New Products: Accelerating the Process from Idea to Launch”, which has become the “bible” for new product development with over 160,000 copies sold; “Portfolio Management for New Products”, an in-depth guide to picking the right R&D projects for investment; “Product Leadership – Pathways to Profitable Innovation”, a must for every executive’s bookshelf; and his latest two books “Lean Rapid & Profitable New Product Development” and “Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel”. In addition to his duties at McMaster, Bob is also is President of the Product Development Institute Inc. (www.prod-dev.com), President of Stage-Gate Inc. (www.stage-gate.com), and ISBM Distinguished Research Fellow at Penn State University’s Smeal College of Business Administration.
Education
PhD., in Business, University of Western Ontario
M.B.A., University of Western Ontario
B. Eng., M. Eng. (Chemical Engineering) McGill University
PhD., in Business, University of Western Ontario
M.B.A., University of Western Ontario
B. Eng., M. Eng. (Chemical Engineering) McGill University

DeGroote School of Business
McMaster University
1280 Main Street West
Hamilton, ON, Canada
L8S4M4


