PrintFaculty Profile
RITA COSSA
Strategic Market Leadership and Health Services Management
Assistant Professor
Area of Expertise
Rita Cossa teaches introductory business and marketing courses in the Commerce program. She has also taught MBA-level Marketing and Marketing in the Non-Profit Sector. Teaching highlights include a nomination to TVOntario’s Best Lecturer Competition, multiple nominations for a McMaster Student Union Teaching Award, and notations in the Maclean’s Guide to Canadian Universities as a Popular Prof for Marketing. She held several management-level positions in the financial services industry prior to her teaching career.
Rita Cossa teaches introductory business and marketing courses in the Commerce program. She has also taught MBA-level Marketing and Marketing in the Non-Profit Sector. Teaching highlights include a nomination to TVOntario’s Best Lecturer Competition, multiple nominations for a McMaster Student Union Teaching Award, and notations in the Maclean’s Guide to Canadian Universities as a Popular Prof for Marketing. She held several management-level positions in the financial services industry prior to her teaching career.
Professional Activities
Rita Cossa’s most recent publication, Understanding Canadian Business, Seventh Edition, is the best-selling introduction to business textbook in the Canadian university and college market. Past publications include a variety of student and instructor supplements such as marketing study guides, running cases, test banks, integrators, a student CD-ROM and instructor PowerPoint slides.
Rita Cossa’s most recent publication, Understanding Canadian Business, Seventh Edition, is the best-selling introduction to business textbook in the Canadian university and college market. Past publications include a variety of student and instructor supplements such as marketing study guides, running cases, test banks, integrators, a student CD-ROM and instructor PowerPoint slides.
Education
Master Of Business Administration (MBA), McMaster University
Canadian Investment Manager (CIM), Canadian Securities Institute
Master Of Business Administration (MBA), McMaster University
Canadian Investment Manager (CIM), Canadian Securities Institute
Canadian Securities Course (CSC), Canadian Securities Institute
Letter of Accomplishment, The Institute of Canadian Bankers
Honours Bachelor of Business Administration (Honours BBA), Wilfrid Laurier University
DeGroote School of Business
McMaster University
1280 Main Street West
Hamilton, ON, Canada
L8S4M4