PrintFaculty Profile
KEN DEAL
Strategic Market Leadership and Health Services Management
Associate Professor
Area of Expertise
Ken’s expertise lies in the area of using sophisticated marketing and marketing research to provide significant insights that help organizations build and enhance marketing strategies. He has developed marketing models to assess the potential of new products, evaluate the effectiveness of advertising and to enhance marketing decisions in a variety of management areas. Ken has substantial experience in the energy sector, tourism, aviation industry, financial services, automotive parts and service, government services, health-related topics, pharmaceutical research, clinical trials of medical devices, environmental issues, packaged goods, retail grocery and others. Dr. Deal has provided expert testimony to the Supreme Court of Ontario, the Superior Court of Ontario and the Federal Court of Canada, and has advised several government departments on strategy and their markets. He has presented executive seminars in strategic marketing for private, public and non-profit sectors, in marketing research, pricing and in other topics. Ken is an active teacher, researcher and practitioner in marketing research, modeling, management and strategy.
Ken’s expertise lies in the area of using sophisticated marketing and marketing research to provide significant insights that help organizations build and enhance marketing strategies. He has developed marketing models to assess the potential of new products, evaluate the effectiveness of advertising and to enhance marketing decisions in a variety of management areas. Ken has substantial experience in the energy sector, tourism, aviation industry, financial services, automotive parts and service, government services, health-related topics, pharmaceutical research, clinical trials of medical devices, environmental issues, packaged goods, retail grocery and others. Dr. Deal has provided expert testimony to the Supreme Court of Ontario, the Superior Court of Ontario and the Federal Court of Canada, and has advised several government departments on strategy and their markets. He has presented executive seminars in strategic marketing for private, public and non-profit sectors, in marketing research, pricing and in other topics. Ken is an active teacher, researcher and practitioner in marketing research, modeling, management and strategy.
Professional Activities
Ken’s book, Marketing Research: Methods and Canadian Practice, was published in April 1992. The second edition is now in progress. This book adds to Dr. Deal’s other publications that have appeared in a variety of professional and academic journals. Dr. Deal is Chairman of Marketing at McMaster University (1999-2002), a position he held from 1982 to 1986. He served as President of the Professional Marketing Research Society in 1998/1999, as Vice-President in 1997/1998 and as Past President in 1999/2000. Dr. Deal was elected Lifetime Fellow of the Professional Marketing Research Society in May 2000. He is serving as President of the Canadian Survey Research Society in 2000/2001.
Ken’s book, Marketing Research: Methods and Canadian Practice, was published in April 1992. The second edition is now in progress. This book adds to Dr. Deal’s other publications that have appeared in a variety of professional and academic journals. Dr. Deal is Chairman of Marketing at McMaster University (1999-2002), a position he held from 1982 to 1986. He served as President of the Professional Marketing Research Society in 1998/1999, as Vice-President in 1997/1998 and as Past President in 1999/2000. Dr. Deal was elected Lifetime Fellow of the Professional Marketing Research Society in May 2000. He is serving as President of the Canadian Survey Research Society in 2000/2001.
Education
Ph.D., Marketing and Management Science, State University of New York at Buffalo
M.B.A., State University of New York at Buffalo
B.S., State University of New York at Buffalo
Ph.D., Marketing and Management Science, State University of New York at Buffalo
M.B.A., State University of New York at Buffalo
B.S., State University of New York at Buffalo
DeGroote School of Business
McMaster University
1280 Main Street West
Hamilton, ON, Canada
L8S4M4