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MAUREEN HUPFER
Strategic Market Leadership and Health Services Management
Associate Professor
Area of Expertise
Dr. Hupfer's research interests include gender, self-concept and information processing, visual imagery in advertising, and marketing history. She teaches courses in Consumer Behavior and Advertising and Promotion at both the undergraduate and graduate levels.
Dr. Hupfer's research interests include gender, self-concept and information processing, visual imagery in advertising, and marketing history. She teaches courses in Consumer Behavior and Advertising and Promotion at both the undergraduate and graduate levels.
Professional Activities
Professor Hupfer's research has been presented at conferences held by the Association for Consumer Research, the Administrative Sciences Association of Canada and at the 8th Conference on Historical Research in Marketing and Marketing Thought. Her work has appeared in Advances in Consumer Research and in the Journal of Macromarketing. She is a member of the Association for Consumer Research, the American Marketing Association and the Society for Judgment and Decision Making.
Professor Hupfer's research has been presented at conferences held by the Association for Consumer Research, the Administrative Sciences Association of Canada and at the 8th Conference on Historical Research in Marketing and Marketing Thought. Her work has appeared in Advances in Consumer Research and in the Journal of Macromarketing. She is a member of the Association for Consumer Research, the American Marketing Association and the Society for Judgment and Decision Making.
Education
Ph.D., Marketing, University of Alberta
M.A., Art History, University of Alberta
B. Comm., (With Distinction), Marketing, University of Alberta
Ph.D., Marketing, University of Alberta
M.A., Art History, University of Alberta
B. Comm., (With Distinction), Marketing, University of Alberta
DeGroote School of Business
McMaster University
1280 Main Street West
Hamilton, ON, Canada
L8S4M4