Faculty Profile

Manish Kacker

Dr. Kacker’s research focuses on addressing managerial problems in the intersecting domains of marketing channels, marketing strategy and entrepreneurship.  His primary area of interest is in addressing issues associated with the structure and management of interorganizational exchange relationships in marketing channels. His particular interest in research on multiple channel marketing systems has led him to focus on issues of structure, strategy and performance in franchise systems. Another area of interest is marketing strategies for new products and services.

Dr. Kacker's research has been published or is forthcoming in journals like Journal of Marketing Research, International Journal of Research in Marketing, Journal of Small Business Management and others. His research has received external funding and has been presented at prominent conferences and institutions. He has recently served as a reviewer for a number of leading journals (including Journal of Marketing, Marketing Science, Management Science, Journal of Retailing, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Small Business Management and MIT Sloan Management Review) as well as numerous conferences, grant and dissertation competitions. He works closely with graduate students and has served on doctoral dissertation committees. He is a member of the American Marketing Association, INFORMS, the American Economic Association, the Academy of Management, the Academy of Marketing Science and the International Society of Franchising.

Dr. Kacker has taught at the undergraduate, graduate, doctoral and postdoctoral levels. Courses taught include Research Methods in Marketing, Marketing Channels, International Marketing Channels, Business Marketing and Marketing Management Policies and Programs. Dr. Kacker has previously taught at the Kellogg School of Management (Northwestern University), Smeal College of Business (Pennsylvania State University) and Freeman School of Business (Tulane University). He received the Doctoral Teaching award at the Kellogg School of Management. He currently teaches Applied Marketing Management in the undergraduate program and Marketing Models and Modeling in the doctoral program.

Ph.D. (Marketing), Kellogg School of Management, Northwestern University, USA

PGDM/MBA (Marketing, Finance and International Business), Indian Institute of Management                   (Bangalore), India

B.A. Honours (Economics), St. Stephen’s College, University of Delhi, India.