Devashish Pujari

Associate Professor
Marketing
McMaster University 1280 Main Street West Hamilton, ON, Canada L8S 4M4
DSB-205

905-525-9140, x27635 Available to supervise

Dr. Pujari’s research focuses on innovation and sustainability investigating sustainable product innovation, and collaborative relationships for developing sustainability-oriented technology, product and process innovation.  More specifically, he investigates the role and impact of dynamic and ordinary capabilities on the performance of sustainable product innovation.  He also studies service innovation and new service development with particular emphasis on customer involvement/engagement in NPD/NSD process.

His teaching interests are closely aligned with his research interests. He teaches Innovation & New Products, and Sustainability and CSR courses. He has taught at all levels- undergraduate, MBA, executive MBA, in-company MBA, PhD and DBA levels. He has global experience in teaching and training having taught at several countries such as UK, Israel, Netherlands, Germany, Italy, India, Dubai, Barbados and Singapore.  He regularly supervises doctoral students.

Education

  • Ph.D. in Marketing (New Product Development) University of Bradford, United Kingdom
  • M.Com (Marketing) Kurukshetra University, India
  • B.Com Kurukshetra University, India
  • Diploma in Marketing Chartered Institute of Marketing, United Kingdom

Selected Publications and Presentations

Selected Publications

Dangelico, R.M., Pontrandolfo, P. and Pujari, D. (2013), Developing sustainable new products in textile and upholstered furniture industries: Role of external integrative capabilities, Journal of Product Innovation Management, in press.

Pilar Carbonell, Ana I. Rodriguez-Escudero, Devashish Pujari, (2012) “Performance effects of involving lead users and close customers in new service development“, Journal of Services Marketing, 26 (7): 497 – 509

Dangelico, R.M. and Pujari, Devashish (2010), Mainstreaming Green Product Innovation: Why and How Companies integrate Environmental Sustainability, Journal of Business Ethics, 95(3):471-486.

Carbonell, Pilar, Rodriguez-Escudero, Ana and Pujari, A, (2009), Customer Involvement in New Service Development, Journal of Product Innovation Management, 26: 536-550.

Bart, Chris and Pujari, Devashish, (2007) “The Performance Impact of Content and Process in Product Innovation Charters”, Journal of Product Innovation Management, 24(1): 3-19.

Pujari, D (2006), Eco-innovation and New Product Development: Influences on Market Performance, Technovation, 26:76-85.

Pujari, D., Peattie, K., and Wright, G. (2004), Organizational Antecedents of Environmental Responsiveness in Industrial New Product Development, Industrial Marketing Management, 33(5): 381-391.

Pujari, D., Wright, G., and Peattie, K. (2003), Green and Competitive: Influences on Environmental New Product Development (ENPD) Performance in Journal of Business Research, 56(8): 657-671.

Hopkinson, G. and Pujari, D (1999), A Factor Analytic Study of the Sources of Meaning in Experiential Consumption, European Journal of Marketing, 33 (3-4): 273-289.

Research and Study Interests

Research Grants

  • ORF-RE (Ontario Research Fund-Research Excellence) from Ontario Ministry of Research and Innovation (MRI), Canada (2010-2013), for a research program on Co-products from Second Generation Biofuel Industries for Production of New Industrial Bio-products.
  • OMAFRA (Ontario Ministry of Agriculture, Food and Rural Affairs) (2012-2014) for a research project on “Development of biocomposites for plant pots from proteineous co-products and natural fibres for greenhouses in Ontario.
  • SSHRC Canada (2008-2009) for research project on on sustainability knowledge integration mechanisms.
  • SSHRC, Canada (2005-2008) for a research project on Green Product Innovation.
  • ORDCF (Ontario Research & Development Challenge Fund) (2005-2007)
  • Sears Canada (2005-2007)
  • Arts Research Board, McMaster University (2002) for researching stakeholder involvement in green product innovation.

Recognition

Awarded best paper award by AEMARK (Association of Spanish Marketing Academics and Professionals) for the paper, “Customer involvement in New Service Development: An Examination of Antecedents and Outcomes” published in  Journal of Product Innovation Management,. 26 (5), September, 2009, pp. 536-550.

Nominated as “one of the best and most influential professors” by MBA students in 2012

Nominated for the Basu Teaching Award in 2012

Nominated for “Faculty Research Excellence Award” at DeGroote School of Business, McMaster University in 2006.

Awarded “Highly Commended Award” presented by Emerald Literati Club for a paper published in International Journal of Service Industry Management in 2005.

Awarded “Outstanding Paper” prize for the paper presented in American Marketing Association’s on Marketing and Public Policy Conference, Washington D.C., June 2000.

Awarded a “Citation of Excellence” (highest quality rating by ANBAR Electronic Intelligence) in 1999.

Awarded a “Citation of Excellence” (highest quality rating by ANBAR Electronic Intelligence) in 1996.

Awarded a university medal and a certificate of merit for securing highest overall achievement in the University in M.Phil. in 1988.

Commonwealth Scholar (1993-1996).  Scholarship award from Commonwealth Scholarships Commission, London to undertake a PhD at the School of Management, University of Bradford, United Kingdom.

Professional Activities

Dr. Pujari’s research has been published (or in press) in journals such as Journal of Product Innovation Management, Technovation, Journal of Business Ethics, Journal of Business Research, European Journal of Marketing, Marketing Intelligence & Planning and others. He is a member of American Marketing Association and European Marketing Academy. He advises and consults with companies in the area of sustainability, new product development and marketing. He is also active in the local community and is a board member of Sustainable Hamilton.

Granting Agencies

  • Reviewer, Saskatchewan Health Research Council, Canada, 2010
  • Reviewer, Leverhulme Trust, Research Project Grant, United Kingdom, 2010
  • Reviewer, ESRC- Innovation Research Initiative, Economic and Social Research Council, United Kingdom, 2009
  • Member, Adjudication Committee, SSHRC- MBF (Management, Business and Finance), SSHRC, Canada, 2008
  • Reviewer, SSHRC-Standard Research Grants, SSHRC, Canada (2005, 2008)

Member of Editorial Boards:

  • International Journal of Innovation and Technology Management (IJITM)
  • European Journal of Innovation Management (EJIM).
  • Marketing Intelligence and Planning

Adhoc  Reviewer:

  • Strategic Management Journal
  • Journal of Product Innovation Management
  • Journal of Business Research
  • Journal of Business Ethics
  • European Journal of Marketing
  • European Journal of Innovation Management
  • British Journal of Management
  • International Journal of Governance and Ethics
  • International Journal of Innovation and Technology Management
  • Journal of Cleaner Production
  • Regular reviewer for PDMA, AMA, EMAC and ASAC conferences.

Academic Administration

Dr. Pujari has significant experience in academic administration both in Canada and UK. Dr. Pujari served as the Area Chair of the Strategic Market Leadership & Health Services Management Area (the largest Area in the DeGroote School of Business then) for 5 years from 2007 to 2012. During the chairmanship of Dr. Pujari, the Area enjoyed growth and success in all areas- publications in leading journals, external research grants, faculty hiring, world class experiential learning programs, launching of new graduate programs (e.g. doctoral program in marketing, and Master of Health Management) and launching of several new courses at undergraduate and graduate levels (e.g. Sustainability & Corporate Social Responsibility, Strategic Philanthropy, e-Marketing, etc.). Prior to joining McMaster University in 2001, Dr. Pujari served as Vice-Chair of the Doctoral Program for 4 years at Bradford University’s School of Management- one of the largest doctoral programs in Europe.

DeGroote on LinkedIn DeGroote on Twitter DeGroote on Facebook DeGroote on Google Plus