Devashish PujariAssociate Professor
Dr. Pujari’s research focuses on innovation and sustainability investigating sustainable product innovation, and collaborative relationships for developing sustainability-oriented technology, product and process innovation. More specifically, he investigates the role and impact of dynamic and ordinary capabilities on the performance of sustainable product innovation. He also studies service innovation and new service development with particular emphasis on customer involvement/engagement in NPD/NSD process.
His teaching interests are closely aligned with his research interests. He teaches Innovation & New Products, and Sustainability and CSR courses. He has taught at all levels- undergraduate, MBA, executive MBA, in-company MBA, PhD and DBA levels. He has global experience in teaching and training having taught at several countries such as UK, Israel, Netherlands, Germany, Italy, India, Dubai, Barbados and Singapore. He regularly supervises doctoral students.
Dangelico, R.M., Pontrandolfo, P. and Pujari, D. (2013), Developing sustainable new products in textile and upholstered furniture industries: Role of external integrative capabilities, Journal of Product Innovation Management, in press.
Pilar Carbonell, Ana I. Rodriguez-Escudero, Devashish Pujari, (2012) “Performance effects of involving lead users and close customers in new service development“, Journal of Services Marketing, 26 (7): 497 – 509
Dangelico, R.M. and Pujari, Devashish (2010), Mainstreaming Green Product Innovation: Why and How Companies integrate Environmental Sustainability, Journal of Business Ethics, 95(3):471-486.
Carbonell, Pilar, Rodriguez-Escudero, Ana and Pujari, A, (2009), Customer Involvement in New Service Development, Journal of Product Innovation Management, 26: 536-550.
Bart, Chris and Pujari, Devashish, (2007) “The Performance Impact of Content and Process in Product Innovation Charters”, Journal of Product Innovation Management, 24(1): 3-19.
Pujari, D (2006), Eco-innovation and New Product Development: Influences on Market Performance, Technovation, 26:76-85.
Pujari, D., Peattie, K., and Wright, G. (2004), Organizational Antecedents of Environmental Responsiveness in Industrial New Product Development, Industrial Marketing Management, 33(5): 381-391.
Pujari, D., Wright, G., and Peattie, K. (2003), Green and Competitive: Influences on Environmental New Product Development (ENPD) Performance in Journal of Business Research, 56(8): 657-671.
Hopkinson, G. and Pujari, D (1999), A Factor Analytic Study of the Sources of Meaning in Experiential Consumption, European Journal of Marketing, 33 (3-4): 273-289.
Awarded best paper award by AEMARK (Association of Spanish Marketing Academics and Professionals) for the paper, “Customer involvement in New Service Development: An Examination of Antecedents and Outcomes” published in Journal of Product Innovation Management,. 26 (5), September, 2009, pp. 536-550.
Nominated as “one of the best and most influential professors” by MBA students in 2012
Nominated for the Basu Teaching Award in 2012
Nominated for “Faculty Research Excellence Award” at DeGroote School of Business, McMaster University in 2006.
Awarded “Highly Commended Award” presented by Emerald Literati Club for a paper published in International Journal of Service Industry Management in 2005.
Awarded “Outstanding Paper” prize for the paper presented in American Marketing Association’s on Marketing and Public Policy Conference, Washington D.C., June 2000.
Awarded a “Citation of Excellence” (highest quality rating by ANBAR Electronic Intelligence) in 1999.
Awarded a “Citation of Excellence” (highest quality rating by ANBAR Electronic Intelligence) in 1996.
Awarded a university medal and a certificate of merit for securing highest overall achievement in the University in M.Phil. in 1988.
Commonwealth Scholar (1993-1996). Scholarship award from Commonwealth Scholarships Commission, London to undertake a PhD at the School of Management, University of Bradford, United Kingdom.
Dr. Pujari’s research has been published (or in press) in journals such as Journal of Product Innovation Management, Technovation, Journal of Business Ethics, Journal of Business Research, European Journal of Marketing, Marketing Intelligence & Planning and others. He is a member of American Marketing Association and European Marketing Academy. He advises and consults with companies in the area of sustainability, new product development and marketing. He is also active in the local community and is a board member of Sustainable Hamilton.
Dr. Pujari has significant experience in academic administration both in Canada and UK. Dr. Pujari served as the Area Chair of the Strategic Market Leadership & Health Services Management Area (the largest Area in the DeGroote School of Business then) for 5 years from 2007 to 2012. During the chairmanship of Dr. Pujari, the Area enjoyed growth and success in all areas- publications in leading journals, external research grants, faculty hiring, world class experiential learning programs, launching of new graduate programs (e.g. doctoral program in marketing, and Master of Health Management) and launching of several new courses at undergraduate and graduate levels (e.g. Sustainability & Corporate Social Responsibility, Strategic Philanthropy, e-Marketing, etc.). Prior to joining McMaster University in 2001, Dr. Pujari served as Vice-Chair of the Doctoral Program for 4 years at Bradford University’s School of Management- one of the largest doctoral programs in Europe.