Kamran Eshghi

Marketing
McMaster University 1280 Main Street West Hamilton, ON, Canada L8S 4M4
DSB A210

905-525-9140, x26170

Kamran joined the PhD program at the DeGroote School of Business in September 2012. His program of research focuses on Marketing Channels, Channel Conflict, and Marketing Strategy. More specifically, he is interested in how channel conflict can affect efficient governance and performance outcomes of the channel. His co-authored paper on relationship between channel conflict and channel performance was awarded the best paper in B2B track by American Marketing Association (Marketing Educator’s Conference) in 2016 (Las Vegas). He also recently co-authored a book chapter on channel conflict topic in “Handbook of Research on Distribution Channels”. Kamran also has worked as an instructor and teaching assistant of different courses such as Marketing Research and Applied Marketing at DeGroote School of Business.

Supervisor: Sourav Ray

Education

  • M.B.A., Marketing, Tehran University
  • B.Sc. Software Engineering, Azad University (Karaj)

Selected Publications and Presentations

Publications

  • Eshghi, K., and Ray, S. (2017). Managing Channel Conflict: Insights from the Current Literature. in “Handbook of Research on Distribution Channels.”  Editors: James Brown, Rajiv Dant, and Charles Ingene. Edward Elgar Publications. Forthcoming 2018.
  • Eshghi, K, Ray, S., and Shahriari, H. (2017). Does Marketing Capability matter in determining the Effectiveness of Sports Sponsorships?, (Invited for the second round revision at Journal of Academy of Marketing Science.
  • Eshghi, K, and Ray, S. (2017). Conflict and Performance in Channels: A Comparative Synthesis of Empirical Findings (working paper)
  • Eshghi, K., and Ray, S. (2017). Does Channel Conflict Lead to Changes in Channel Governance? (working paper)
  • Eshghi, K., and Ray, S. (2017). Reflections: Two Competing Views on Channel Conflict. (working paper)
  • Eshghi, K., & Ray, S. (2017). Revisiting Channel Conflict and Channel Performance Relationship, (working paper)

Selected Presentations

  • Eshghi, K., and Ray, S. Does Channel Conflict Lead to Changes in Channel Governance?, (May 2017). 5th Canadian ET Symposium on Marketing Strategy in Montreal.
  • Eshghi, K., and Ray, S. Franchise Conflict and Business Performance”, (May 2017). 2nd Value In Vertical (VIV) Workshop on Retail Analytics, DeGroote School of Business, McMaster University (May 2017).
  • Eshghi, K., Ray, S. and Shahriari, H. Does Marketing Capability matter in determining the Effectiveness of Sports Sponsorships?, (May 2017). 2017 Conference of the Administrative Sciences Association of Canada.
  • Eshghi, K., and Ray, S. Conflict and Performance in Channels: A Synthesis of the Literature using Meta-Analytic Structural Equation Modeling. (February 2016) (Best paper in Track B-to-B and Channels of Distribution (2016 Winter AMA, Las Vega, USA).

Research and Study Interests

  • Channel Conflict and Marketing Channels
  • Inter-Organizational Issues in Marketing
  • Marketing Strategy
  • Transaction Cost Economics and Governance Value Analysis
  • Sports Marketing and Sponsorship

Recognition

Kamran is a recipient of Joseph-Armand Bombardier Canada Graduate Scholarship – Doctoral from (SSHRC) (2014-2017) and he was awarded the Harry Lyman Hooker Senior Fellowship and the Ontario Graduate Scholarship (OGS) (2013-2014).

Professional Activities

He previously worked at a management consultancy firm which provided service to banks and financial institutions. Prior to joining DeGroote School of Business, he worked at Bell Media (TSN and Discovery channels) as a research analyst. He was also a member of the team that analyzed 2012 London Olympic games TV viewership data.

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