Xiao Ling joined the PhD program at DeGroote School of Business in September 2014. His research interest lies in automobile marketing, specifically in new product development, pricing strategy and channel innovation for automobile industry.
Supervisor: Sourav Ray
Before coming to McMaster, Ling worked in Guangzhou Administration of Industry and Commerce, and served as a regional business inspector and enterprise registration officer for over seven years in China. Prior to that, he had been a research executive of Retail Measurement Department in ACNielsen Marketing Research Co. Ltd., responsible for analyzing periodical data of FMCG. He had also worked as sales representative in TCL Air Conditioner Co. Ltd. in charge of overseas sales to South Asia region including India, Pakistan, Bangladesh and Sri Lanka.