Zhaocheng (Elly) Zeng
Zhaocheng joined the PhD program at DeGroote School of Business in September 2012 after completing McMaster’s Master of Engineering Entrepreneurship and Innovation. She earned her Bachelor of Engineering from Sun Yat-sen University in China. While in our PhD program, Elly published two book chapters as well as an article in CJAS. She presented papers at the ASAC conferences in 2013 and 2014, the US Association for Small Business and Entrepreneurship conference in 2015, the Academy of Innovation and Entrepreneurship in 2015 and. the Academy of Management Meeting in 2016. Elly also served as a sessional lecturer at DeGroote for Com. 2BC3 in Fall 2016 term.
Supervisor: Benson Honig
Zeng, Z.(2013), A new multidimensional model of organizational reputation, accepted and presented in Administrative Sciences Association of Canada (ASAC) Annual Conference 2013 in Calgary.
Zeng, Z.(2014), What influences a start-up’s technological innovation level: An analysis based on PSED-I project database, accepted and presented in Administrative Sciences Association of Canada (ASAC) Annual Conference 2014 in Muskoka.
Before joining DeGroote School of Business, Zhaocheng spent two years in Walter G. Booth School of Engineering Practice to obtain her Master degree. She took part in the research and commercialization process of two technology projects (software for smartphone mobile dating service and the development of an online intelligent investment calculation tool).
Before she came to Canada, Zhaocheng earned her bachelor degree of software engineering in Guangzhou, China. She gained internship experience in a government software supplier company as software engineer.
Cantonese (Native), Mandarin Chinese (Native), English (Fluent), Japanese (Fluent)
Zhaocheng’s research interests mainly focus on technology entrepreneurship, technology commercialization, innovation process and business network analysis.
Zhaocheng also works as Japanese translator and interpreter. She holds the JLPT (Japanese Language Proficiency Test) Level 1 Certificate. Zhaocheng likes playing piano, reading and swimming.