In the News: 4 Types of Innovators Every Organization Needs

October 28, 2022 | Hamilton, ON
Contributed by Andy Wu, Goran Calic, and Min Basadur

 Every company strives to be innovative, but most are missing key ingredients.

How can you identify which ingredients your organization needs — and which employee styles can fill in the gaps? The authors’ research distills four key innovation styles that can lead to success — generators, conceptualizers, optimizers, and implementors — and explains how common they are across sectors. Then, they outline a four-part framework for ensuring your team or organization has all four styles represented.

Read the full article in the Harvard Business Review.

Goran Calic

Goran Calic

Associate Professor, Strategic Management

Professor Goran Calic’s research focuses on understanding why some individuals are more creative and some organizations are more innovative than others. His work on creativity in organizations was awarded the 2015 Max Henri Boisot Award.

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