CNTAE 2018 features a partnership with Canadian Tire on a new type of loyalty initiative – the Crimson Affinity Program.
With a simulated $1.5 million budget, students will be asked to create a comprehensive launch strategy for the Crimson Affinity Program.
Tickets are now on sale for the CNTAE finals and gala, which are being held at the InterContinental Toronto Centre on Monday, March 27.
How do you market cars to a generation that doesn't necessarily want to own things? That's the question facing CNTAE participants.
Founder Mandeep Malik: "It's about empowering students to take charge of their own education."