Articles

Tag: cntae

News, research, and other announcements.

March 19, 2018

Marketing mavericks: $30,000 on the line for finalists in Canada’s Next Top Ad Exec competition

CNTAE 2018 features a partnership with Canadian Tire on a new type of loyalty initiative – the Crimson Affinity Program.

December 11, 2017

Solving the millennial puzzle: DeGroote partners with Canadian Tire for Canada’s Next Top Ad Exec 2018

With a simulated $1.5 million budget, students will be asked to create a comprehensive launch strategy for the Crimson Affinity Program.

March 23, 2017

Terry O’Reilly to deliver keynote address at Canada’s Next Top Ad Exec gala

Tickets are now on sale for the CNTAE finals and gala, which are being held at the InterContinental Toronto Centre on Monday, March 27.

December 16, 2016

GM’s urban mobility push will be the focus of Canada’s Next Top Ad Exec 2017

How do you market cars to a generation that doesn't necessarily want to own things? That's the question facing CNTAE participants.

May 12, 2016

Canada’s Next Top Ad Exec marks 10 years of student successes

Founder Mandeep Malik: "It's about empowering students to take charge of their own education."