Articles

Tag: mandeep malik

News, research, and other announcements.

March 19, 2018

Marketing mavericks: $30,000 on the line for finalists in Canada’s Next Top Ad Exec competition

CNTAE 2018 features a partnership with Canadian Tire on a new type of loyalty initiative – the Crimson Affinity Program.

December 11, 2017

Solving the millennial puzzle: DeGroote partners with Canadian Tire for Canada’s Next Top Ad Exec 2018

With a simulated $1.5 million budget, students will be asked to create a comprehensive launch strategy for the Crimson Affinity Program.

May 12, 2016

Canada’s Next Top Ad Exec marks 10 years of student successes

Founder Mandeep Malik: "It's about empowering students to take charge of their own education."