Articles
Tag: marketing
News, research, and other announcements.
Felesky and Pitts: Solving Canada’s fintech talent gap
Financial technology is the next great disruptor in the global economy, and yet Canada’s fintech enterprises face a distressing talent gap.
“AI and the wave of mass innovation”: Canada’s Next Top Ad Exec partners with Microsoft
Microsoft Canada has partnered with the DeGroote School of Business for the 13th season of Canada's Next Top Ad Exec.
DeGroote intern students big winners in Google contest
Two DeGroote intern students announced as big winners during the World Economic Forum as part of a recent contest for Google
Show me, don’t tell me: Why some franchisors are more open about their financial performance
Companies that disclose financial reports to a prospective franchisee are often a high-quality investment, DeGroote researchers have found.
The power of points: Alina Nastasoiu says some consumers value loyalty points more than regular currency
Nastasoiu: “I think this speaks to ... our strong desire to keep our options open.”
Digital disruptors: DeGroote alumni are shaking up the establishment
No industry is immune to digital transformation. Three DeGroote alumni share insights and experiences from our shifting economic landscape.
Fiona McBride, BCom ’84: Destined for New York
Read about Fiona McBride in part one of a series of profiles of McMaster alumni in New York City by Gordon Pitts.
Michael Forsyth: Experiential learning leads to post-graduation success
2014 valedictorian Michael Forsyth, B.Com. ’14, credits her time at DeGroote for her successful transition into the business world.
Bruce Miller: From pet food to people food, a marketer’s journey to burger central
MBA Alumnus Bruce Miller's marketing career has taken him from a pro sports league to pet food, and eventually co-owner of a burger chain.