Developing Your Personal Brand and Online Presence

This event is sold out.

Woman at Laptop with PhoneWith the continuous evolution of social media and the digital world, our reputations have become connected to personal brands that can be cultivated and curated to establish ourselves as experts in our fields. While our personal reputations have always been valuable, social media is another dimension to our identity, which can strategically shape and amplify our brand or discount it.

Whether or not you actively participate in developing an intentional online narrative for yourself, people are consuming your words and actions (or the absence of them) and forming opinions, which shape perception. If you examine the content you post and the communities you are part of, what do they say about you and what does it convey about who you are? If you are unsure, what do you do?

Join us for an evening of cocktails and canapés with a workshop style session led by communications professional, Jacquie Hoornweg, while connecting with colleagues in the DeGroote Women’s Professional Network. Learn more about creating your personal brand and building online communities. Explore the benefits of consciously shaping your public persona with tips on developing an authentic online presence that reflects your professional life and your individuality.

Discussion will address questions such as:

  • How do I determine what my personal brand is?
  • What are strategies to develop myself as an industry expert and create an online narrative?
  • What are the advantages of having a strong, positive brand and do I really need one?
  • How do I refresh an existing online presence?

What you should bring: A pen, paper and a clear mind to focus on you.

Event open to alumni, business community members, and students.

Event Details

When: October 5, 2017
Time: 5:30 p.m. to 7:30 p.m.
Where: Ron Joyce Centre-McMaster University, Burlington, ON, Canada
Cost: $35+tax (includes parking)
Contact: Kristine Leadbetter

Ron Joyce Centre-McMaster University, Burlington, ON, Canada

More Information


5:00-6:00 p.m. Registration, networking, cocktails & canapés
6:00 p.m. Workshop
7:30-8:30 p.m. Optional networking

Keynote Speaker: Jacquie Hoornweg

Managing Partner, Querencia Partners Canada Ltd; Sessional faculty, McMaster-Syracuse,
Master of Communications Management (MCM)

Jacquie Hoornweg is managing partner of Querencia Partners, a communications and policy firm working in the energy sector and urban resilience internationally.

In her role, Jacquie provides communication strategy, execution and content to help clients achieve their business goals, manage reputation and connect meaningfully with their stakeholders and communities to the benefit of all.

From 2010 to 2014, Jacquie served as the vice president of corporate relations and communications for Ontario Power Generation (OPG) building on her previous work in media, external and internal relations and communications within OPG. As VP, reporting to the president and CEO, she led the Ontario-wide team responsible for communications and relationships with communities, First Nation and Métis peoples, government, media, academic and industry partners, as well as OPG’s valued employees. Accountabilities of her team also included OPG’s corporate citizenship, digital media, advertising and internal communication programs.

In the 1990s and early 2000s, Jacquie covered regional politics and policy as a community newspaper reporter and editor for Metroland’s Durham Media Group also covering energy, environment and the people who make Durham Region an incredible place to live, play and work.
Jacquie is a graduate of the McMaster-Syracuse Master of Communications Management (MCM). From 2014-2017, she was a full-time professor at Durham College co-appointed to the Journalism and Public Relation faculties. She currently teaches reputation management in the MCM program at McMaster.

Join Jacquie for conversations on PR, journalism and current affairs on Twitter @jacquiehoornweg and on LinkedIn.

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