New Media. New Business.

New Media. New Business. Seize opportunities -- and protect your brand -- in the new media environment.Be ready to seize opportunities – and protect your business – in the new media environment.

Changes in digital communication have dramatically affected the media industry and marketing and communications practices. Come hear an expert panel discuss what these changes mean for you and your business.

We’ll discuss:

  • How social media is changing the way people talk to the media and businesses.
  • Earned media (and how to get it for your business).
  • New trends and ethical considerations.
  • Challenges and opportunities of using modern media methods.
  • New consumer expectations.
  • Citizen journalism versus traditional news media.

Event open to alumni, business community members, and students.

Event Details

When: October 19, 2016
Time: 6:00 p.m. to 8:00 p.m.
Where: Great Hall, Ron Joyce Centre, 4350 S Service Rd, Burlington
Cost: $25.00 Inc tax, parking included.
Contact: Kristine Leadbetter
klead@mcmaster.ca

Great Hall, Ron Joyce Centre, 4350 S Service Rd, Burlington

More Information

Agenda

6:00-6:45 p.m. Registration, networking, cocktails & canapés
6:45 p.m. Introductory remarks
6:50 p.m. Keynote Presentation
7:50-8:30 p.m. Optional networking

Panelists:

Dianne Buckner

Dianne Buckner , Host, Dragons’ Den; Business Correspondent, CBC News

 

David Estok, VP, Communications, University of Toronto

 

David Scholz, Managing Partner, Leger and ConsumerVision

Paul Berton smPaul Berton, Editor-in-Chief, The Hamilton Spectator


Series Sponsor:

BEDC

Series Media Partner:

Cogeco_stk_cmyk_eng

Event Partner:

MCM-logo

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