Manish Kacker

Dr. Manish Kacker

Associate Professor

Marketing

CONTACT INFORMATION

BIO

Dr. Manish Kacker is an Associate Professor (Marketing) at the DeGroote School of Business, McMaster University. He has a B.A. (Hons) from St. Stephen’s College (University of Delhi), a PGDM (MBA equivalent) from the Indian Institute of Management (Bangalore) and a PhD from Kellogg School of Management (Northwestern University). Dr. Kacker's research interests revolve around the domains of marketing strategy, marketing channels, and entrepreneurship/small business. A primary area of focus is in addressing substantive and methodological questions pertaining to the design and management of downstream vertical interfirm exchange relationships in marketing, with a particular interest in sales and distribution channels as well as franchising. Other areas of research interest include the marketing-finance interface as well as organizational and consumer adoption/use of new products and technologies. An emerging area of interest is the examination of the implications of corporate social policy and organizational transgressions. Dr. Kacker's research has been published in leading scholarly journals, including current FT-50 journals (e.g., Journal of Marketing Research and Journal of the Academy of Marketing Science) and other ABDC A*/A journals (e.g., International Journal of Research in Marketing, Industrial Marketing Management, Journal of Business Research, Journal of Retailing and Consumer Services, Journal of Small Business Management, and Small Business Economics). He has presented his research at prominent conferences and institutions across Canada and the US, as well as in England, France, Spain, Germany, Sweden, The Netherlands, Austria, India and Singapore. Dr. Kacker has received research funding from multiple external sources, including the Social Sciences and Humanities Research Council (Canada) and the Institute for the Study of Business Markets (ISBM) at Pennsylvania State University. He has served as an Area Chair at the DeGroote School of Business. He currently serves on multiple editorial boards and as a reviewer for prominent peer-reviewed marketing journals. Dr. Kacker works closely with doctoral students, with two of his doctoral students winnng ISBM Doctoral Dissertation Awards from the Institute for the Study of Business Markets (ISBM) at Pennsylvania State University. . He has served as a member and as an external examiner on doctoral dissertation committees. Dr. Kacker has previously taught at Northwestern University (Kellogg School of Management), Pennsylvania State University, Tulane University, and the Indian Institute of Management (Bangalore). Dr. Kacker has taught at the undergraduate, graduate, doctoral and postdoctoral levels. At the DeGroote School of Business, he currently regularly teaches Marketing Research in the undergraduate program, Strategic Marketing in the Executive MBA in Digital Transformation program and Marketing Models and Modeling in the doctoral program. Other undergraduate and MBA courses he has previously taught include Research Methods in Marketing, Marketing Channels, International Marketing Channels, Business Marketing, Applied Marketing Management, and Marketing Management Policies and Programs. Other doctoral courses he has previously taught include Math for Models, Special Topics in Marketing Strategy: Distribution Channels and Franchising, Special Topics in Marketing Strategy: Marketing-Finance Interface, and Inter-Organizational Research in Marketing. Dr. Kacker has been a frequent contributor in the media – his research has been featured in the Globe and Mail and he has appeared on CBC, Global News, CTV news as well as in Bloomberg Businessweek, Toronto Star, Financial Post, New Orleans Time-Picayune and Inc. magazine.

JOURNAL PUBLICATIONS

September 2023

Franchising Structure Changes And Shareholder Value: Evidence From Store Buybacks And Refranchising

JOURNAL : JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

CONTRIBUTORS: Anna Sadovnikova, Manish Kacker, Saurabh Mishra
February 2020

Antecedents Of Locus Of Causality Attributions For Destructive Acts In Distribution Channels

JOURNAL : JOURNAL OF BUSINESS RESEARCH

CONTRIBUTORS: Hadi Eslami, Manish Kacker, Jonathan d Hibbard
May 2016

Retailer Use Of A Professional Social Media Network: Insights From Franchising

JOURNAL : JOURNAL OF RETAILING AND CONSUMER SERVICES

CONTRIBUTORS: Manish Kacker, Rozenn Perrigot
April 2016

Kacker Et Al.

JOURNAL : JOURNAL OF SMALL BUSINESS MANAGEMENT

CONTRIBUTORS: Manish Kacker, Rajiv p Dant, Jamie Emerson, Anne t Coughlan
April 2013

Specific Investments In Franchisor–franchisee Relationships: A Model

JOURNAL : JOURNAL OF INTER-ORGANIZATIONAL RELATIONSHIPS

CONTRIBUTORS: Manish Kacker, Ruhai Wu
October 2012

Antecedents Of Early Adoption And Use Of Social Media Networks For Stakeholder Communications: Evidence From Franchising*

JOURNAL : JOURNAL OF SMALL BUSINESS MANAGEMENT

CONTRIBUTORS: Rozenn Perrigot, Manish Kacker, Guy Basset, Gérard Cliquet
November 2009

Preparing For The Adoption Of The New Arrival

JOURNAL : GFK MARKETING INTELLIGENCE REVIEW

CONTRIBUTORS: Raquel Castaño, Mita Sujan, Manish Kacker, Harish Sujan
June 2008

Managing Consumer Uncertainty In The Adoption Of New Products: Temporal Distance And Mental Simulation

JOURNAL : JOURNAL OF MARKETING RESEARCH

CONTRIBUTORS: Raquel Castaño, Mita Sujan, Manish Kacker, Harish Sujan
2006

Temporal Distance And The Adoption Of New Product: The Why And How Of Adoption

JOURNAL : TULANE UNIVERSITY

CONTRIBUTORS: R Castano, M Sujan, Manish Kacker, H Sujan
June 2005

The Impact Of Channel Function Performance On Buyer–seller Relationships In Marketing Channels

JOURNAL : INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

CONTRIBUTORS: Gh Van bruggen, Manish Kacker, C Nieuwlaat
November 2002

Informants In Organizational Marketing Research: Why Use Multiple Informants And How To Aggregate Responses

JOURNAL : JOURNAL OF MARKETING RESEARCH

CONTRIBUTORS: Gh Van bruggen, Gl Lilien, Manish Kacker

OTHER PUBLICATIONS

2021

Channel Governance Through Brand Equity: How Brand Equity Shapes Distribution Channel Structure

CONTRIBUTORS: Mohammad b Kayed, Manish Kacker, Ruhai Wu, Farhad Sadeh, Lee-chin family institute for strategic business studies Michael
2019

Performance Impact Of Distribution Expansion: A Review And Research Agenda

CONTRIBUTORS: Jonathan d Hibbard, Manish Kacker, Farhad Sadeh, Charles a Ingene, James r Brown, Rajiv p Dant
July 2017

Performance Impact Of Distribution Expansion: A Review And Research Agenda

CONTRIBUTORS: J Hibbard, Manish Kacker, F Sadeh
2017

The Relationship Between Initial And Ongoing Fees In Franchising: A Meta-analysis

CONTRIBUTORS: Farhad Sadeh, Manish Kacker, Frank Hoy, Rozenn Perrigot, Andrew Terry
September 2016

The Relationship Between Initial And Ongoing Fees In Franchising: A Meta-analysis

CONTRIBUTORS: Farhad Sadeh, Manish Kacker, Lee-chin family institute for strategic business studies Michael
September 2016

The Relationship Between Initial And Ongoing Fees In Franchising: A Meta-analysis

CONTRIBUTORS: F Sadeh, Manish Kacker
2014

Franchisors On Linkedin: Determinants And Outcomes Of Adoption And Use Of A Multipurpose Social Media Network

CONFERENCE : 28TH ANNUAL CONFERENCE OF THE INTERNATIONAL SOCIETY OF FRANCHISING

CONTRIBUTORS: Manish Kacker, R Perrigot
2012

Antecedents Of Early Adoption And Use Of Social Networks For Stakeholder Communications: Evidence From Franchising

CONTRIBUTORS: Rozenn Perrigot, Manish Kacker, Guy Basset, Gérard Cliquet
2007

A Cointegration Analysis Of The Correlates Of Performance In Franchised Channels

CONTRIBUTORS: Rp Dant, Manish Kacker, At Coughlan, J Emerson
2001

Report Series Research In Management Bibliographic Data And Classifications

CONTRIBUTORS: Gh Van bruggen, Manish Kacker, C Nieuwlaat
August 2000

Informants In Organizational Marketing Research

CONTRIBUTORS: Gerrit Van bruggen, Gary Lilien, Manish Kacker
1997

Growing A Franchise System: Structure And Strategy

CONTRIBUTORS: Manish Kacker