Manish Kacker

Associate Professor
Marketing
Area Chair
McMaster University 1280 Main Street West Hamilton, ON, Canada L8S 4M4
DSB-202

905-525-9140, x21658
 

Dr. Kacker’s interests revolve around addressing managerial problems in the intersecting domains of marketing strategy, distribution channels, entrepreneurship and small business.  His primary area of interest is in addressing substantive and methodological questions pertaining to the design and management of interorganizational exchange relationships in marketing, with a particular interest in issues of structure, strategy and performance in franchise systems. Other areas of interest in marketing strategy include the marketing-finance interface and organizational and consumer adoption and use of new products and technologies.

Education

  • Ph.D., Marketing, Kellogg School of Management, Northwestern University, USA
  • P.G.D.M. (MBA equivalent), Indian Institute of Management (Bangalore), India
  • B.A. Honours (Economics), St. Stephen’s College, University of Delhi, India.

Selected Publications and Presentations

Selected Publications

Hibbard, Jonathan, Manish Kacker and Farhad Sadeh (2018), “Performance Impact of Distribution Expansion: A Review and Research Agenda,” in R. Dant, J. R. Brown and C. A. Ingene (Eds.), Handbook of Research on Distribution Channels, Edward Elgar, 1-31. Authors listed alphabetically. Forthcoming.

Sadeh, Farhad, and Manish Kacker (2018) “Quality signaling through ex-ante voluntary information disclosure in entrepreneurial networks: Evidence from franchising,” Small Business Economics, 50 (4), 729-748.

Sadeh, Farhad and Manish Kacker (2017), “The Relationship between Initial and Ongoing Fees in Franchising: A Meta-Analysis,” in F. Hoy, R. Perrigot and A. Terry (Eds.), Handbook of Research on Franchising: Edward Elgar, 116-134.

Kacker, Manish and Rozenn Perrigot (2016), “Retailer Use of a Professional Social Media Network: Insights from Franchising,” Journal of Retailing and Consumer Services, 30, 222-233.

Kacker, Manish, Rajiv P. Dant, Jamie Emerson and Anne T. Coughlan (2016), “How Firm Strategies Impact Size of Partner-Based Retail Networks: Evidence from Franchising,” Journal of Small Business Management, 54(2), 506-531.

Kacker, Manish and Ruhai Wu (2013), “Specific Investments in Franchisor–Franchisee Relationships: A Model,” Journal of Marketing Channels (Special Issue: Insights in Franchising Channels), 20(1-2), 120-140.

Perrigot, Rozenn, Manish Kacker, Guy Basset, and Gerard Cliquet (2012), “Antecedents of Early Adoption and Use of Social Media Networks for Stakeholder Communications: Evidence from Franchising,” Journal of Small Business Management, 50(4), 539-565.

Raquel Castaño, Mita Sujan, Manish Kacker and Harish Sujan (2008), “Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation,” Journal of Marketing Research, 45 (June), 320-336.

Bruggen, Gerrit H. van, Manish Kacker and Chantal Nieuwlaat (2005), “The Impact of Channel Function Performance on Buyer-Seller Relationships in Marketing Channels,” International Journal of Research in Marketing, 22, 141–158.

Bruggen, Gerrit H. van, Gary L. Lilien and Manish Kacker (2002), “Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses,” Journal of Marketing Research, 39 (November), 469-478.

Experience

Dr. Kacker has previously held positions at the Kellogg School of Management (Northwestern University), Smeal College of Business (Pennsylvania State University) and Freeman School of Business (Tulane University).

Dr. Kacker has taught at the undergraduate, graduate, doctoral and postdoctoral levels. At the DeGroote School of Business, he currently teaches Marketing Research in the undergraduate program, Strategic Marketing in the Executive MBA in Digital Transformation program and Marketing Models and Modeling in the doctoral program. Other undergraduate and MBA courses he has previously taught include Research Methods in Marketing, Marketing Channels, International Marketing Channels, Business Marketing, Applied Marketing Management, and Marketing Management Policies and Programs. Other doctoral courses he has previously taught include Math for Models, Special Topics in Marketing Strategy: Distribution Channels and Franchising, Special Topics in Marketing Strategy: Marketing-Finance Interface, and Inter-Organizational Research in Marketing.

Recognition

Best Graduate Student Paper Award (award given to all authors on the paper and for the best paper that includes a student as an author/co-author), 29th International Society of Franchising (ISoF) Conference, 2015.

Michael Lee-Chin & Family Professorship in Strategic Business Studies (formerly AIC Professorship in Strategic Business Studies), McMaster University, 2009 – 2014.

Best Conference Paper Award, AMA-cosponsored Academy of Indian Marketing International Conference, 2010.

Public Service Teaching Grant award, Tulane University, 2008-2009.

J.F. Jr. and Jessie Lee Seinsheimer Fellow, Tulane University, 2003-2009.

Winner, 1994 Business Marketing Doctoral Support Award Competition, ISBM, Pennsylvania State University.

Fellow, AMA Marketing Doctoral Consortium, 1994.

Doctoral Teaching Award, 1993-94, Kellogg School of Management, Northwestern University.

ITC Foundation Management Scholarship for study abroad, 1991.

The Glaxo Marketing Scholar Gold Medal (1990), Indian Institute of Management (Bangalore).

The Khaitan Bajaj Foundation Medal (1990), Indian Institute of Management (Bangalore).

The Ranade Prize, 1988, for the best university-wide cumulative grades in the B.A. Honours (Economics) class of 1988 in the University of Delhi.

The Rector’s Prize for General Knowledge and Ability, 1986, University of Delhi.

Professional Activities

Dr. Kacker’s research has received internal and external funding from multiple sources.  He is a principal investigator on a current Social Sciences and Humanities Research Council (SSHRC) Insight Grant.

Dr. Kacker has presented his research at prominent conferences and institutions across Canada and the US, as well as in England, France, Spain, Germany, Sweden, The Netherlands, India and Singapore.

Dr. Kacker is a frequent contributor in the media – his research has been featured in the Globe and Mail and he has appeared on CBC, Global News, CTV news as well as in Bloomberg Businessweek, Toronto Star, Financial Post, New Orleans Time-Picayune and Inc. magazine.

Dr. Kacker works closely with graduate students and currently supervises three doctoral students. He has served as a member and as an examiner on doctoral dissertation committees.

Dr. Kacker serves on the editorial boards of Industrial Marketing Management, Journal of Business Research and Journal of Small Business Management. Additionally, he has served as a reviewer for several leading journals (including Journal of Marketing, Marketing Science, Management Science, Journal of the Academy of Marketing Science, Journal of Retailing, International Journal of Research in Marketing, Journal of Business Venturing, and Journal of International Marketing) as well as numerous conferences, grant and dissertation competitions.

Dr. Kacker is a member of the American Marketing Association, the American Economic Association, the Academy of Management, the Academy of Marketing Science, the Strategic Management Society and the International Society of Franchising.

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