Maureen Hupfer

Maureen Hupfer

Dr. Maureen Hupfer, PhD
Associate Professor
  • Health Policy and Management
  • Faculty
Designations:
    Acting Director, Health Services Management
  • Tags:
  • phd

Contact Information

Email: hupferm@mcmaster.ca
Office: DSB-213
Phone: 905-525-9140 ext. 24101

Dr. Hupfer’s research interests include gender, self-concept and information processing, visual imagery in advertising, and marketing history. She teaches courses in Consumer Behaviour and Advertising and Promotion at both the undergraduate and graduate levels.

  • Ph.D., Marketing, University of Alberta
  • M.A., Art History, University of Alberta
  • B. Comm., (With Distinction), Marketing, University of Alberta

Professor Hupfer’s research has been presented at conferences held by the Association for Consumer Research, the Administrative Sciences Association of Canada and at the 8th Conference on Historical Research in Marketing and Marketing Thought. Her work has appeared in Advances in Consumer Research and in the Journal of Macromarketing. She is a member of the Association for Consumer Research, the American Marketing Association and the Society for Judgment and Decision Making.