Dr. Hupfer’s research interests include gender, self-concept and information processing, visual imagery in advertising, and marketing history. She teaches courses in Consumer Behaviour and Advertising and Promotion at both the undergraduate and graduate levels.
Professor Hupfer’s research has been presented at conferences held by the Association for Consumer Research, the Administrative Sciences Association of Canada and at the 8th Conference on Historical Research in Marketing and Marketing Thought. Her work has appeared in Advances in Consumer Research and in the Journal of Macromarketing. She is a member of the Association for Consumer Research, the American Marketing Association and the Society for Judgment and Decision Making.