Rita Cossa

Assistant Professor
Strategic Management
McMaster University 1280 Main Street West Hamilton, ON, Canada L8S 4M4

905-525-9140, x26197

Professor Cossa teaches Business Environment & Organization to both Commerce and non-Commerce students, as well as Business Policy & Strategic Management, a fourth-year capstone case-based course. She has taught introduction to marketing courses in both undergraduate (Bachelor of Commerce) and graduate (Master of Business Administration and Master of Communications Management) programs.

Teaching highlights include a nomination to TVO’s Best Lecturer Competition, multiple nominations for a McMaster Student Union Teaching Award, and notations in the Maclean’s Guide to Canadian Universities as a Popular Prof for Marketing.

Prior to her teaching career, Professor Cossa held management-level positions in the financial services industry.


  • Master Of Business Administration (MBA), McMaster University
  • Bachelor of Business Administration (Honours), Wilfrid Laurier University

Professional Activities

Professor Cossa has been an author for six editions of Understanding Canadian Business, a best-selling introduction to business textbook. Other publications include student and instructor supplements such as marketing study guides, running cases, and test banks.

The Learning Portfolio is a McMaster University-wide initiative to enhance the student experience. As the DeGroote School of Business Learning Portfolio Fellow for 2015/2016, Professor Cossa’s research explored the impact of the Learning Portfolio among Commerce students.

In addition to student engagement, Professor Cossa has an interest in professional development, particularly facilitation. She has completed both the Instructional Skills Workshop (ISW) as well as the Facilitator Development Workshop (FDW). With this training, her objective is to facilitate future ISWs.

In recognition of her service, Professor Cossa was honoured as McMaster University’s Volunteer of the Month (August 2012). She continues to contribute to Faculty and University committees. She also serves on the Editorial Review Board for the Journal for Advancement of Marketing Education (JAME) and is a referee for Marketing Education Review.

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