- Strategic Management
Professor Cossa has taught in both undergraduate (Commerce and Integrated Business & Humanities) and graduate (Master of Business Administration and Master of Communications Management) programs at McMaster University. She regularly incorporates active learning, student engagement, and reflection in her courses. A best-selling business textbook author, Professor Cossa currently teaches all of the first-year students in both undergraduate programs as well as an elective business course for students in other faculties. In addition, she shares in teaching the Commerce capstone case-based strategy course.
Teaching highlights include a nomination to TVO’s Best Lecturer Competition, multiple nominations for a McMaster Student Union Teaching Award, and notations in the Maclean’s Guide to Canadian Universities as a Popular Prof for Marketing.
In partnership with the MacPherson Institute, Professor Cossa has co-facilitated Instructional Skills Workshops. She has also steered graduate-student research while a DeGroote School of Business Learning Portfolio Fellow and a participant in the Student Partners Program Equity Stream Pilot.
Prior to her teaching career, Professor Cossa held management-level positions in the financial services industry.
- Master Of Business Administration (MBA), McMaster University
- Bachelor of Business Administration (Honours), Wilfrid Laurier University
Professor Cossa is developing her eighth edition of Understanding Canadian Business, a nationally adopted post-secondary business textbook. Earlier publications include student and instructor supplements such as marketing study guides, running cases, and test banks.
She actively contributes to Faculty and University committees. In recognition of her service, Professor Cossa was honoured as McMaster University’s Volunteer of the Month. She also serves on the Editorial Review Board for the Journal for Advancement of Marketing Education and is a referee for Marketing Education Review.