Rita Cossa

Rita Cossa

Associate Professor

Area - STRAT

  • Faculty
  • Tags:
  • ug

Contact Information

Email: cossar@mcmaster.ca
Office: DSB DSB 206
Phone: 905-525-9140 Ext: 26197 ext. 26197
Website: Visit

Professor Cossa has taught in both undergraduate (Commerce and Integrated Business & Humanities) and graduate (MBA and MCM) programs at McMaster University. A best-selling business textbook author, she is dedicated to both improving learning through enhanced pedagogy in her published work, and to advancing innovative teaching methods. She regularly incorporates active learning, student engagement, and reflection in courses taken by learners from all faculties.

Professor Cossa is the recipient of the 2021 President’s Award for Outstanding Contributions to Teaching and Learning. This Award recognizes and celebrates the excellent teaching practices taking place across McMaster University. Other teaching highlights include nominations for the McMaster Student Union Teaching Award, notations in the Maclean’s Guide to Canadian Universities as a Popular Prof for Marketing, and a nomination to TVO’s Best Lecturer Competition.

In partnership with the MacPherson Institute, Professor Cossa has co-facilitated Instructional Skills Workshops. She has also steered graduate-student research as a DeGroote School of Business Learning Portfolio Fellow and contributor in the Student Partners Program, Equity Stream.

  • Master Of Business Administration (MBA), McMaster University
  • Bachelor of Business Administration (Honours), Wilfrid Laurier University

Professor Cossa is developing her eighth edition of Understanding Canadian Business, a nationally adopted post-secondary business textbook.  Earlier publications include student and instructor supplements such as marketing study guides, running cases, and test banks.

She actively contributes to Faculty and University committees.  In recognition of her service, Professor Cossa was honoured as McMaster University’s Volunteer of the Month.  She also serves on the Editorial Review Board for the Journal for Advancement of Marketing Education and is a referee for Marketing Education Review.