Rita Cossa

Rita Cossa

Associate Professor
  • Strategic Management
  • Faculty
  • Tags:
  • ug

Contact Information

Email: cossar@mcmaster.ca
Office: DSB-223
Phone: 905-525-9140 ext. 26197

Professor Cossa teaches three introduction to business courses that are targeted to Commerce, non-Commerce, and Integrated Business & Humanities students. In addition, she teaches Business Policy & Strategic Management, a fourth-year capstone case-based course. She has taught marketing courses in both undergraduate (Bachelor of Commerce) and graduate (Master of Business Administration and Master of Communications Management) programs. Teaching highlights include a nomination to TVO’s Best Lecturer Competition, multiple nominations for a McMaster Student Union Teaching Award, and notations in the Maclean’s Guide to Canadian Universities as a Popular Prof for Marketing. Prior to her teaching career, Professor Cossa held management-level positions in the financial services industry.


  • Master Of Business Administration (MBA), McMaster University
  • Bachelor of Business Administration (Honours), Wilfrid Laurier University

Professor Cossa has been an author for seven editions of Understanding Canadian Business, a best-selling business textbook. Other publications include student and instructor supplements such as marketing study guides, running cases, and test banks.

Her pedagogical interests include active learning, student engagement, and self-reflection. For example, as the DeGroote School of Business Learning Portfolio Fellow for 2015/2016, Professor Cossa’s research explored the impact of the Learning Portfolio among Commerce students. Due to her interest in supporting professional development, she has co-facilitated several Instructional Skills Workshops (ISWs).

In recognition of her service, Professor Cossa has been honoured as McMaster University’s Volunteer of the Month (August 2012). She continues to contribute to Faculty and University committees. She also serves on the Editorial Review Board for the Journal for Advancement of Marketing Education (JAME) and is a referee for Marketing Education Review.