- PhD Program
Xiao Ling joined the PhD program at DeGroote School of Business in September 2014. His research interests include Marketing Strategy, Pricing, and Marketing Analytics. His PhD thesis specifically investigates micro level price rigidity and pricing strategies in retailing settings. During his PhD study, Ling is also a research associate in the Marketing and Supply Chain Analytics (MiSCAN) lab. He leverages big data analytics and high-performance computing facilities for data-heavy research projects.
Supervisor: Sourav Ray
- M.B.A., Lingnan College, Sun Yat-Sen University
- B.S., Marketing, Beijing International Studies University
Before joining McMaster, Ling worked as a data analyst and reviewer at the Enterprise Registration Division of Guangzhou Administration of Industry and Commerce in China. Prior to that, he had been a research executive at Retail Measurement Department in ACNielsen Marketing Research Co. Ltd.. He had also worked at Overseas Marketing Centre in TCL Group.
X. Ling, S. Ray, D. Levy (2020). Ripples in the Price Spectrum: Penny Rises and Penny Drops. 2020 ISMS Marketing Science Conference, presentation, June 2020.
X. Ling, S. Ray, D. Levy (2020). Ripples in the Price Spectrum: Penny Rises and Penny Drops. 2020 AMA Winter Academic Marketing Conference, presentation, February 2020, San Diego, California, USA.
X. Ling & S. Ray (2019). Abstract-Asymmetric Price Adjustment “in the small”-New Evidence of Strategic Intent. The 7th Canadian Empirical & Theoretical Symposium on Marketing Strategy, poster presentation, May 2019, Vancouver, BC, Canada.
X. Ling & S. Ray (2018). New Evidence of Asymmetric Price Adjustment “in the small.” 2018 40th ISMS Marketing Science Conference and PhD Consortium, poster presentation, June 2018, Philadelphia, Pennsylvania, USA.
X. Ling & S. Ray (2018). New Evidence of Asymmetric Price Adjustment “in the small.” The 6thCanadian Empirical & Theoretical Symposium on Marketing Strategy, poster presentation, May 2018, Guelph, Ontario, Canada.
X. Ling & S. Ray (2018). The Effects of Retailer Capabilities on Asymmetric Price Change: A Proposal. 2018 Marketing Strategy Consortium, presentation, March 2018, Columbia, Missouri, USA.