Yuyan Wei

McMaster University 1280 Main Street West Hamilton, ON, Canada L8S 4M4
DSB A210

905-525-9140, x20110

Yuyan joined the PhD program at DeGroote School of Business in September 2016. Her research interests lie in new product development, channel distribution and pricing strategies.


  • M.B.A., Wuhan University, China
  • M.Sc., The University of Manchester, United Kingdom
  • B.S., Beijing Institute of Graphic Communication, China

Selected Publications and Presentations

Wei, Y. (2014). A Research into Innovations in Services and Promotion Models of a Scientific and Technological Information Platform. Pioneering with Science & Technology Monthly. Vol: 27. 2014 (9):27-29.


Prior to joining DeGroote, Yuyan worked in Hubei Academy of scientific & technical information as a senior marketing specialist for three years in Wuhan, China. Her main duties involved conducting promotion events, analyzing sales data, and compiling market research reports. Before that, she had been worked as a brand manager in Hubei Tobacco (China), responsible for brand evaluation, brand maintenance and new brand launch.

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