Dr. Kacker’s research focuses on addressing managerial problems in the intersecting domains of marketing strategy, distribution channels, entrepreneurship and small business. His primary area of interest is in addressing substantive and methodological questions pertaining to the design and management of inter-organizational exchange relationships in marketing. His particular interest in multiple channel distribution systems has led him to focus on issues of structure, strategy and performance in franchise systems. Another area of interest is organizational and consumer adoption and use of new products and technologies.
Dr. Kacker is currently the Michael Lee-Chin & Family Professor in Strategic Business Studies.