Manish Kacker

Associate Professor
McMaster University 1280 Main Street West Hamilton, ON, Canada L8S 4M4

905-525-9140, x21658 Available to supervise

Dr. Kacker’s research focuses on addressing managerial problems in the intersecting domains of marketing strategy, distribution channels, entrepreneurship and small business. His primary area of interest is in addressing substantive and methodological questions pertaining to the design and management of inter-organizational exchange relationships in marketing. His particular interest in multiple channel distribution systems has led him to focus on issues of structure, strategy and performance in franchise systems. Another area of interest is organizational and consumer adoption and use of new products and technologies.


  • Ph.D., Marketing, Kellogg School of Management, Northwestern University, USA
  • P.G.D.M. (MBA equivalent), Indian Institute of Management (Bangalore), India
  • B.A. Honours (Economics), St. Stephen’s College, University of Delhi, India.

Selected Publications and Presentations

Selected Publications

Kacker, Manish, Rajiv P. Dant, Anne T. Coughlan and Jamie Emerson (in press), “How Firm Strategies Impact Size of Partner-Based Retail Networks: Evidence from Franchising,” Journal of Small Business Management. (Formerly in FT list)

Kacker, Manish and Ruhai Wu (2013), “Specific Investments in Franchisor–Franchisee Relationships: A Model,” Journal of Marketing Channels (Special Issue: Insights in Franchising Channels), 20(1-2), 120-140. (Earlier version received Best Conference Paper Award).

Perrigot, Rozenn, Manish Kacker, Guy Basset, and Gerard Cliquet (2012), “Antecedents of Early Adoption and Use of Social Media Networks for Stakeholder Communications: Evidence from Franchising,” Journal of Small Business Management, 50(4), 539-565. Lead Article. (Formerly in FT list)

Raquel Castaño, Mita Sujan, Manish Kacker and Harish Sujan (2009), “Preparing for the Adoption of the New Arrival,” GfK Marketing Intelligence Review, 1(2), 16-23.

Raquel Castaño, Mita Sujan, Manish Kacker and Harish Sujan (2008), “Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation,” Journal of Marketing Research, 45 (June), 320-336. (FT List).

Dant, Rajiv P., Manish Kacker, Anne T. Coughlan and Jamie Emerson (2007), “A Cointegration Analysis of the Correlates of Performance in Franchised Channels of Distribution,” Gerard Cliquet et. al. (Eds), Economics and Management of Networks: Franchising Networks, Cooperatives, Joint Ventures and Alliances, 169-189, Springer.

Bruggen, Gerrit H. van, Manish Kacker and Chantal Nieuwlaat (2005), “The Impact of Channel Function Performance on Buyer-Seller Relationships in Marketing Channels,” International Journal of Research in Marketing, 22, 141–158.

Bruggen, Gerrit H. van, Gary L. Lilien and Manish Kacker (2003), “Wie het weet die moet dat zeggen Het  aggregeren van informantgegevens in organisationeel marktonderzoek,” Bronner, A.E. et al. (Eds.), Ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie, 75- 88,  De Vrieseborch: Haarlem, Netherlands.

Bruggen, Gerrit H. van, Gary L. Lilien and Manish Kacker (2002), “Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses,” Journal of Marketing Research, 39 (November), 469-478.  (FT List).


Dr. Kacker has previously held positions at the Kellogg School of Management (Northwestern University), Smeal College of Business (Pennsylvania State University) and Freeman School of Business (Tulane University). He has taught at the undergraduate, graduate, doctoral and postdoctoral levels. Courses taught include Research Methods in Marketing, Marketing Channels, International Marketing Channels, Business Marketing and Marketing Management Policies and Programs. He currently teaches Applied Marketing Management and Marketing Research in the undergraduate program and Marketing Models and Modeling in the doctoral program.


Best Conference Paper Award, Academy of Indian Marketing International Conference (AMA-cosponsored).

Public Service Teaching Grant award, Tulane University.

J.F. Jr. and Jessie Lee Seinsheimer Fellow, Tulane University.

Winner, Business Marketing Doctoral Support Award Competition, Institute for the Study of Business Markets, Pennsylvania State University.

Fellow, AMA Marketing Doctoral Consortium.

Doctoral Teaching award, Kellogg School of Management, Northwestern University.

The Glaxo Marketing Scholar Gold Medal, Indian Institute of Management (Bangalore).

The Khaitan Bajaj Foundation Medal, Indian Institute of Management (Bangalore).

The Ranade Prize, University of Delhi.

The Rector’s Prize for General Knowledge and Ability, University of Delhi.

Professional Activities

Dr. Kacker’s research has received external funding and has been presented at prominent conferences and institutions. He works closely with graduate students and has served as a member and as an external examiner on doctoral dissertation committees.

Dr. Kacker serves on the editorial boards of Industrial Marketing Management, Journal of Business Research and Journal of Business Market Management. Additionally, he has served as a reviewer for a number of leading journals (including Journal of Marketing, Marketing Science, Management Science, Journal of Retailing, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Small Business Management, Journal of Business Venturing, Journal of International Marketing and MIT Sloan Management Review) as well as numerous conferences, grant and dissertation competitions.

Dr. Kacker is a member of the American Marketing Association, INFORMS, the American Economic Association, the Academy of Management, the Academy of Marketing Science and the International Society of Franchising.

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