Updated: June 1, 2023
If you have any questions, please contact Katie Almas.
Google Analytics and Advertising
The sites on the degroote.mcmaster.ca and business.mcmaster.ca domains, including this one, and some other sites associated with the DeGroote School of Business, use Google Analytics. Some information, such as the pages you visit, your IP address (which implies location), and other browsing-related data, is sent to Google. Google may set and read cookies in your browser.
Examples of Information Collected: When you visit our website, Google Analytics automatically collects certain information about your device, browsing actions, and patterns, including (but not limited to):
- IP address
- Geographic location
- Device type
- Operating system
- Browser type
- Referring website
- Pages visited
- Duration of visit
- Interaction with website features
Use of Information: We utilize the collected analytics data for the following purposes, including (but not limited to):
- To analyze and understand how visitors interact with our website
- To improve our website’s performance, features, and content
- To personalize and enhance the user experience
- To track the effectiveness of marketing campaigns and initiatives
- To generate reports on website activity and usage trends
- To comply with legal obligations and enforce our policies
Google also provides aggregate data about our visitors’ demographics and interests using cookies, Device Advertising IDs, and the Google Signals feature. This helps us understand our audience better — which helps us provide better content and to advertise more effectively.
Google advertising cookies on your computer allow us to link data from Google Analytics and Google Adwords. This allows us to show more specific advertising to groups of people who have taken certain actions on our website (or groups of people who are similar). This is called remarketing. These ads may be displayed in search results or on other sites across the internet.
We also use the Google Signals feature of Google Analytics. It provides aggregated, anonymized insights into visitor behaviour across different devices. Google associates visitor information from our sites with information from signed-in Google account users who have consented to this kind of association for ad personalization. Google may use information like user location, search history, YouTube history, and data from sites that partner with Google in the process. You can see your Google Activity data on Google’s My Activity page.
There are other tools you can use to opt-out of the collection and use of information for ad targeting. For example, visit the Digital Advertising Alliance Consumer Choice website for more information and one such tool. European web visitors may find the Your Online Choices website helpful.
Conversion and Third Party Tracking
We also use tracking methods to help us understand how people interact with pages after they arrive from specific sites or ads. For example, we can collect data about what people do on our sites after they click an advertisement or promoted post on a social media platform. It can also help us tailor content for people who have visited our site before.
- Twitter Conversion Tracking
- Twitter Privacy Controls for Personalized Ads
- Facebook Pixel Information
- Manage LinkedIn Advertising Preferences
Some of our sites use the Google reCAPTCHA service (including v3) to avoid spam form submissions. The service works by collecting hardware and software information, such as device and application data, and sending it to Google for analysis. The information collected in connection with your use of the service is used for improving reCAPTCHA and for general security purposes. It is not used for personalized advertising by Google.
Some of our sites use social media sharing tools, like the Monarch plugin. The Monarch plugin records some information (including your IP address, the date and time, the item you’re sharing, and what sharing button you chose) when you share a page or article using its buttons.
Questions and Polls
We post questions you can answer using buttons on a specific page or links in an email. The results are shown publicly on the site. When you answer, we collect and store your IP address. We use the IP addresses to help discourage people from answering questions more than once.
We may also set and read cookies in your browser for administrative purposes. For example, we may use a cookie to see if you’ve already taken a specific action on the site. We don’t store personally identifiable information in those cookies.
Changes to the Policy
We reserve the right to update or modify this Policy at any time. Any changes will be effective upon posting the revised Policy on our website.
If you have any questions, concerns, or requests regarding this Policy or the analytics data collected by our website, please contact Katie Almas.
By using our website, you acknowledge and consent to the collection, use, and processing of your analytics data as described in this Policy.