Maryam Ghasemaghaei

Assistant Professor
Information Systems
McMaster University 1280 Main Street West Hamilton, ON, Canada L8S 4M4
DSB A203

905-525-9140, x21721 Available to supervise

Maryam Ghasmeaghaei is an Assistant Professor of Information Systems. Her research falls in the area of effective data analytics use in organizations. She is also interested in the area of information technology adoption, with a particular focus on human computer interaction. Her multidisciplinary education in marketing, industrial management and information systems, allows her to bring a diversified perspective to her research and teaching.

Curriculum Vitae

Education

  • Ph.D. Information Systems, McMaster University, Hamilton, Canada
  • M.Sc., Marketing, University of Isfahan, Iran
  • B.Sc., Industrial Management, University of Isfahan, Iran

Selected Publications and Presentations

Selected Journal Publications

  • Doha A, Ghasemaghaei. M, Hassanein. K. (2017), “Social Bundling: A Novel Method to Enhance Consumers’ Intention to Purchase Online Bundles”, Journal of Retailing and Consumer Services, In Press.
  • Ghasemaghaei, and K. Hassanein, (2016), “A Macro Model of Online Information Quality Perceptions: A Review and Synthesis of the Literature”, Computers in Human Behavior, 55, 972- 991.
  • Ghasemaghaei, K. Hassanein, (2015), “Online Information Quality and Consumer Satisfaction: The Moderating Roles of Contextual Factors – A Meta-Analysis”, Information & Management, 52 (8), 965-981.
  • Ghasemaghaei, B. Ranjbarian and S. A. Monadjemi, (2011), “Key Motivators for Iranian E_Shopping: A Neural Networks Based Approach”, Journal of Theoretical and Applied Information Technology, 33 (1), 119-134.
  • Shahin, and Ghasemaghaei, (2010), “Service Poka Yoke”, International Journal of Marketing Studies, 2 (2), 190- 201.
  • Ghasemaghaei, B. Ranjbarian, and S.A. Monadjemi, (2009), “Effective Factors on Iranian Consumers Behaviour in Internet Shopping: A Soft Computing Approach”, Journal of Computer Science, 5 (3): 172-176.

Selected Conferences

  • Ghasemaghaei, S. Ebrahimi, K. Hassanein, (2016) “Generating Valuable Insights through Data Analytics: A Moderating Effects Model”, International Conference on Information Systems (ICIS), Dublin, USA.
  • Ebrahimi, M. Ghasemaghaei, K. Hassanein, (2016) “Understanding the Role of Data Analytics in Driving Unethical Managerial Decisions”, International Conference on Information Systems (ICIS), Dublin, USA.
  • Ghasemaghaei, P. Eslami, K. Deal, K. Hassanein, (2016), “Consumers Attitude toward Insurance Companies: A Sentiment Analysis of Online Consumer Reviews”, Americas Conference on Information Systems (AMCIS), San Diego, USA.
  • Doha, M. Ghasemaghaei, K. Hassanein, (2016), “Group Bundling versus Traditional Bundling in e-Commerce: A Field Experiment”, Hawaii International Conference on System Sciences (HICSS), Kauai, USA.
  • Ghasemaghaei, K. Hassanein, O. Turel, (2015), “Impacts of Big Data Analytics on Organizations: A Resource Fit Perspective”, Americas Conference on Information Systems (AMCIS), Puerto Rico, USA.
  • Ghasemaghaei, K. Hassanein, (2015), “Impact of Persuasion Processes on Consumer Attitude Towards Online Shopping: The Moderating Role of Product Involvement and Consumer Self-Efficacy”, Americas Conference on Information Systems (AMCIS), Puerto Rico, USA.
  • Ghasemaghaei, K. Hassanein, I. Benbasat, (2014), “Intention to Use Recommendation Agents for Online Shopping: The Role of Cognitive Age and Agent Complexity”, International Conference on Information Systems (ICIS), New Zealand.
  • Ghasemaghaei, (2014),“Understanding Intention to Use eCommerce Recommendation Agents: The Role of Cognitive Age and Agent Complexity”, International Conference on Information Systems (ICIS), Doctoral Consortium, New Zealand.
  • Ghasemaghaei, and K. Hassanein, (2013), “Online Information Quality and Consumer Satisfaction: The Moderating Role of Information Seeking Mode and Information Search Focus- A Meta-Analysis”, Administrative Sciences Association of Canada (ASAC), Calgary, Canada (Recipient of the IS Division Honorable Mention Award).
  • Ghasemaghaei, and K. Hassanein, (2013), “Consumers’ Satisfaction with Online Information Quality: The Moderating Role of Consumers Decision-Making Style, Gender and Product Involvement”, European Conference on Information Systems (ECIS), Utrecht, Netherlands.
  • Ghasemaghaei, N. Archer and K. Hassanein, (2012), “E-health Applications in Rural and Remote Areas for an Aging Society: Barriers and Solutions”, Advances in Health Informatics Conference, Toronto, Canada.
  • Ghasemaghaei, and A. Sanayei, (2008), “Web 3.0: The Evolutionary Stage of Web and its effect on E_Commerce”, 3rd International Conference on E_ Commerce, Isfahan, Iran.
  • Shahin, and Ghasemaghaei, (2008), “Service Poka yoke”, International Management Conference, Tehran, Iran.

Recognition

Maryam was awarded the Ontario Trillium Scholarship (2011-2014), as well as the Norm Archer Endowed Prize (2014). She received the Information Systems Division Honourable Mention Award from ASAC (2013).

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