Articles

Tag: marketing

News, research, and other announcements.

Executive leader of a company discussing leadership turnover with employees and how it affects customer relations
May 16, 2023

Customer-Related Executive Leadership Turnover: A Costly Dilemma

Sash Vaid explores the impact of shakeups at the customer-related top management level on firms' financial performance.

Blank iphone illustration
March 23, 2023

In the News: Is Live Shopping the Next Big disruptor in Canadian Retail?

Ruhai Wu spoke with the Globe and Mail about a new business model which takes influencer marketing to the next level.

February 28, 2023

One Industry’s Waste is Another’s Green Product

Professor Devashish Pujari is exploring how innovation in sustainable packaging can help companies move to a circular economy model.

Get to know Nav Nanwa
May 17, 2021

Get to know Nav Nanwa

Get to know a bit more about DeGroote alumnus Nav Nanwa, who has turned his passion into a career in marketing and media.

Headshot of Navjit Dhillon
April 15, 2021

Competition winner Navjit Dhillon

DeGroote's fourth-year marketing student wins Canada's Next Top Ad Exec, an intense national case competition.

Jon Selig
March 30, 2021

Get to know Jon Selig

Get to know a bit more about DeGroote alumnus Jon Selig, who helps sellers create punchlines that build pipeline.

iPad showing charts
March 11, 2019

Felesky and Pitts: Solving Canada’s fintech talent gap

Financial technology is the next great disruptor in the global economy, and yet Canada’s fintech enterprises face a distressing talent gap.

Attendees posing with signs
February 27, 2019

“AI and the wave of mass innovation”: Canada’s Next Top Ad Exec partners with Microsoft

Microsoft Canada has partnered with the DeGroote School of Business for the 13th season of Canada's Next Top Ad Exec.

Sustainable Development Goals
February 5, 2019

DeGroote intern students big winners in Google contest

Two DeGroote intern students announced as big winners during the World Economic Forum as part of a recent contest for Google

May 2, 2018

Show me, don’t tell me: Why some franchisors are more open about their financial performance

Companies that disclose financial reports to a prospective franchisee are often a high-quality investment, DeGroote researchers have found.

March 9, 2018

The power of points: Alina Nastasoiu says some consumers value loyalty points more than regular currency

Nastasoiu: “I think this speaks to ... our strong desire to keep our options open.”

Chris Bondarenko
May 23, 2017

Digital disruptors: DeGroote alumni are shaking up the establishment

No industry is immune to digital transformation. Three DeGroote alumni share insights and experiences from our shifting economic landscape.