Articles

Tag: marketing

News, research, and other announcements.

May 2, 2018

Show me, don’t tell me: Why some franchisors are more open about their financial performance

Companies that disclose financial reports to a prospective franchisee are often a high-quality investment, DeGroote researchers have found.

March 19, 2018

Marketing mavericks: $30,000 on the line for finalists in Canada’s Next Top Ad Exec competition

CNTAE 2018 features a partnership with Canadian Tire on a new type of loyalty initiative – the Crimson Affinity Program.

March 9, 2018

The power of points: Alina Nastasoiu says some consumers value loyalty points more than regular currency

Nastasoiu: “I think this speaks to ... our strong desire to keep our options open.”

November 3, 2017

Look to the soft skills: Top 3 Tips for hiring an effective marketing team

Danielle Guzmán is Global Head, Social Media & Distributed Content, Mercer. "Curiosity is invaluable to any marketing team," she says.

May 23, 2017

Digital disruptors: DeGroote alumni are shaking up the establishment

No industry is immune to digital transformation. Three DeGroote alumni share insights and experiences from our shifting economic landscape.

May 12, 2016

Canada’s Next Top Ad Exec marks 10 years of student successes

Founder Mandeep Malik: "It's about empowering students to take charge of their own education."

August 12, 2015

Fiona McBride, BCom ’84: Destined for New York

Read about Fiona McBride in part one of a series of profiles of McMaster alumni in New York City by Gordon Pitts.

June 5, 2015

Michael Forsyth: Experiential learning leads to post-graduation success

2014 valedictorian Michael Forsyth, B.Com. ’14, credits her time at DeGroote for her successful transition into the business world.

May 25, 2015

Top 5 Tips for advertising on Reddit

Top 5 Tips for advertising on Reddit.

November 28, 2014

Bruce Miller: From pet food to people food, a marketer’s journey to burger central

MBA Alumnus Bruce Miller's marketing career has taken him from a pro sports league to pet food, and eventually co-owner of a burger chain.