Articles
Tag: marketing
News, research, and other announcements.
Customer-Related Executive Leadership Turnover: A Costly Dilemma
Sash Vaid explores the impact of shakeups at the customer-related top management level on firms' financial performance.
In the News: Is Live Shopping the Next Big disruptor in Canadian Retail?
Ruhai Wu spoke with the Globe and Mail about a new business model which takes influencer marketing to the next level.
One Industry’s Waste is Another’s Green Product
Professor Devashish Pujari is exploring how innovation in sustainable packaging can help companies move to a circular economy model.
Get to know Nav Nanwa
Get to know a bit more about DeGroote alumnus Nav Nanwa, who has turned his passion into a career in marketing and media.
Competition winner Navjit Dhillon
DeGroote's fourth-year marketing student wins Canada's Next Top Ad Exec, an intense national case competition.
Get to know Jon Selig
Get to know a bit more about DeGroote alumnus Jon Selig, who helps sellers create punchlines that build pipeline.
Felesky and Pitts: Solving Canada’s fintech talent gap
Financial technology is the next great disruptor in the global economy, and yet Canada’s fintech enterprises face a distressing talent gap.
“AI and the wave of mass innovation”: Canada’s Next Top Ad Exec partners with Microsoft
Microsoft Canada has partnered with the DeGroote School of Business for the 13th season of Canada's Next Top Ad Exec.
DeGroote intern students big winners in Google contest
Two DeGroote intern students announced as big winners during the World Economic Forum as part of a recent contest for Google
Show me, don’t tell me: Why some franchisors are more open about their financial performance
Companies that disclose financial reports to a prospective franchisee are often a high-quality investment, DeGroote researchers have found.
The power of points: Alina Nastasoiu says some consumers value loyalty points more than regular currency
Nastasoiu: “I think this speaks to ... our strong desire to keep our options open.”
Digital disruptors: DeGroote alumni are shaking up the establishment
No industry is immune to digital transformation. Three DeGroote alumni share insights and experiences from our shifting economic landscape.