Chris Ling, Assistant Professor of Marketing, spoke to CHCH News about the current inflation numbers.
Marketing expert Marvin Ryder warns ‘no way of knowing’ whether economic activity from the Grey Cup is new or will remain in Hamilton.
We sat down with Sash Vaid to discuss cybersecurity threats, protecting consumer data and the impact data breaches have on organizations.
In the News: The ‘Shoppertainment’ Trap: As Social Media Apps Blur Line Between Socializing and Buying, the Risks to Users Soar
Ruhai Wu, associate professor of marketing, talks to Capital Current about social commerce and influencer marketing.
A new study by PhD student Iman Sadeghi sheds light on how short-term rentals like Airbnb make housing less affordable.
Sash Vaid explores the impact of shakeups at the customer-related top management level on firms' financial performance.
Ruhai Wu spoke with the Globe and Mail about a new business model which takes influencer marketing to the next level.
Professor Devashish Pujari is exploring how innovation in sustainable packaging can help companies move to a circular economy model.
Get to know a bit more about DeGroote alumnus Nav Nanwa, who has turned his passion into a career in marketing and media.
DeGroote's fourth-year marketing student wins Canada's Next Top Ad Exec, an intense national case competition.
Get to know a bit more about DeGroote alumnus Jon Selig, who helps sellers create punchlines that build pipeline.
Financial technology is the next great disruptor in the global economy, and yet Canada’s fintech enterprises face a distressing talent gap.