Articles
Tag: marketing
News, research, and other announcements.
The Retail Revolution will be Live-Streamed
McMaster researcher studies a promising and profitable business model that merges TV home shopping, e-commerce and influencer marketing.
In the News: Canada’s Inflation Rate Slowed to 3.1% in October
Chris Ling, Assistant Professor of Marketing, spoke to CHCH News about the current inflation numbers.
In the News: Hamilton Officials Laud Economic Impact of Grey Cup
Marketing expert Marvin Ryder warns ‘no way of knowing’ whether economic activity from the Grey Cup is new or will remain in Hamilton.
Is Your Organization Cyber Smart?
We sat down with Sash Vaid to discuss cybersecurity threats, protecting consumer data and the impact data breaches have on organizations.
In the News: The ‘Shoppertainment’ Trap: As Social Media Apps Blur Line Between Socializing and Buying, the Risks to Users Soar
Ruhai Wu, associate professor of marketing, talks to Capital Current about social commerce and influencer marketing.
How Airbnb may be Fuelling Gentrification: A Case Study in Toronto
A new study by PhD student Iman Sadeghi sheds light on how short-term rentals like Airbnb make housing less affordable.
Customer-Related Executive Leadership Turnover: A Costly Dilemma
Sash Vaid explores the impact of shakeups at the customer-related top management level on firms' financial performance.
In the News: Is Live Shopping the Next Big disruptor in Canadian Retail?
Ruhai Wu spoke with the Globe and Mail about a new business model which takes influencer marketing to the next level.
One Industry’s Waste is Another’s Green Product
Professor Devashish Pujari is exploring how innovation in sustainable packaging can help companies move to a circular economy model.
Get to know Nav Nanwa
Get to know a bit more about DeGroote alumnus Nav Nanwa, who has turned his passion into a career in marketing and media.
Competition winner Navjit Dhillon
DeGroote's fourth-year marketing student wins Canada's Next Top Ad Exec, an intense national case competition.
Get to know Jon Selig
Get to know a bit more about DeGroote alumnus Jon Selig, who helps sellers create punchlines that build pipeline.