Forbes: An Interview with WestJet Airlines CDO, Alfredo C. Tan

February 3, 2020 |
Contributed by Hessie Jones (via Forbes)

Alfredo TanAlfredo C. Tan is the Chief Digital & Innovation Officer at WestJet, an Industry Professor in our EMBA program, and a DeGroote MBA alumnus. In this Forbes article by Hessie Jones, he discusses nimble innovation, how WestJet is addressing climate concerns, and the trade-off between privacy and providing services.

“The last time I spoke to Alfredo C. Tan, Chief Digital & Innovation Officer at WestJet, and Industry Professor at McMaster University, he was a fledgling WestJetter with grand plans and aspirations to bring this airline into the new digital world. He knew, as someone whose career resided primarily in technology, this move would involve endeavouring to move a few boulders uphill… Fast forward to present day: 21 months later, WestJet has made significant progress in transforming both the guest experience and commercial business. The most recent quarter performance exposed the digital channel’s prevailing contribution to the incremental growth of the company…”

Read the full article on the Forbes website.

Image source: WestJet, via Forbes

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