Dr. Chris Ling

Assistant Professor

Department / Academic Area

Faculty, Marketing

Email

lingc10@mcmaster.ca

Phone

DSB: 24272

Biography

Dr. Chris Ling is an Assistant Professor in the Marketing area at the DeGroote School of Business. He holds a Ph.D. in Business Administration (Marketing) from the Moore School of Business, University of South Carolina, where he was a Presidential Doctoral Fellow. He also earned an M.Sc. in Management from the Smith School of Business at Queen’s University and a B.B.A. in Marketing from the University of Toronto. An expert in consumer behaviour, Dr. Ling worked as a management consultant in Toronto before joining the DeGroote School of Business. In this role, he advised Fortune 1000 companies on various management and marketing challenges, including optimizing branding, redesigning menus, developing strategies for customer acquisition, and formulating marketing plans. Dr. Ling teaches in the undergraduate Commerce and IBH programs, as well as the MBA program, at the DeGroote School of Business. He serves as the course coordinator for the first-year Commerce course, Introduction to Marketing. Dr. Ling’s research focuses on factors influencing consumer decision-making. His work on the relationship between middle names and indulgence has been published in the Journal of Consumer Psychology.