Ashish Pujari

Dr. Ashish Pujari

Professor

Marketing

CONTACT INFORMATION

JOURNAL PUBLICATIONS

October 2023

Does Buying Green Pay Off? Stock Market Reactions To Green Acquisitions

JOURNAL : INDUSTRIAL MARKETING MANAGEMENT

CONTRIBUTORS: Yuyan Wei, Devashish Pujari
May 2017

Green Product Innovation In Manufacturing Firms: A Sustainability?oriented Dynamic Capability Perspective

JOURNAL : BUSINESS STRATEGY AND THE ENVIRONMENT

CONTRIBUTORS: Rosa maria Dangelico, Devashish Pujari, Pierpaolo Pontrandolfo
July 2013

Developing Sustainable New Products

JOURNAL : JOURNAL OF PRODUCT INNOVATION MANAGEMENT

CONTRIBUTORS: Rosa maria Dangelico, Pierpaolo Pontrandolfo, Devashish Pujari
October 2012

Performance Effects Of Involving Lead Users And Close Customers In New Service Development

JOURNAL : JOURNAL OF SERVICES MARKETING

CONTRIBUTORS: Pilar Carbonell, Ana i Rodriguez?escudero, Devashish Pujari
September 2009

Customer Involvement In New Service Development: An Examination Of Antecedents And Outcomes*

JOURNAL : JOURNAL OF PRODUCT INNOVATION MANAGEMENT

CONTRIBUTORS: Pilar Carbonell, Ana i Rodríguez?escudero, Devashish Pujari
September 2008

Positive Effect Of Customer Involvement In New Service Development

JOURNAL : UNIVERSIA BUSINESS REVIEW

CONTRIBUTORS: P Carbonell-foulqulé, Ai Rodríguez-escudero, Devashish Pujari
July 2004

Organizational Antecedents Of Environmental Responsiveness In Industrial New Product Development

JOURNAL : INDUSTRIAL MARKETING MANAGEMENT

CONTRIBUTORS: Devashish Pujari, Ken Peattie, Gillian Wright
April 2004

Self?service With A Smile?

JOURNAL : JOURNAL OF SERVICE MANAGEMENT

CONTRIBUTORS: Devashish Pujari
April 1999

A Factor Analytic Study Of The Sources Of Meaning In Hedonic Consumption

JOURNAL : EUROPEAN JOURNAL OF MARKETING

CONTRIBUTORS: Gillian c Hopkinson, Devashish Pujari
1996

An Integrated Application Of Strategic Posture Models For Corporate Greening

JOURNAL : PROCEEDINGS OF THE INTERNATIONAL ASSOCIATION FOR BUSINESS AND SOCIETY

CONTRIBUTORS: Devashish Pujari, Gillian Wright

Green And Competitive: Influences On Environmental New Product Development Performance

JOURNAL : JOURNAL OF BUSINESS RESEARCH

CONTRIBUTORS: Devashish Pujari, Gillian Wright, Ken Peattie

OTHER PUBLICATIONS

March 2022

Green Acquisitions: Are They Just Low-hanging Green Fruit?

CONTRIBUTORS: Yuyan Wei, Devashish Pujari, Lee-chin family institute for strategic business studies Michael
January 1996

Managing New ''environmental'' Product Development: Theoretical Framework And Research Propositions

CONFERENCE : MARKETING AND PUBLIC POLICY CONFERENCE PROCEEDINGS

CONTRIBUTORS: Devashish Pujari, G Wright, Rp Hill, Cr Taylor