Kevin Veenstra

Dr. Kevin Veenstra - PhD, CA, CPA, CMA, CFA

Associate Professor

Area - Accounting

Available to Supervise
  • Faculty
  • Tags:
  • emba
  • mba
  • phd
  • ug

Contact Information

Office: DSB DSB 324
Phone: 905-525-9140 ext. 2399120694

Dr. Veenstra is a Chartered Professional Accountant (Ontario) and a CFA charter holder. He earned his CA/CMA designations while working in the audit practice at Ernst & Young LLP (Kitchener). Subsequent to leaving Ernst & Young LLP, he worked in the internal audit department at Wal-Mart Canada and in the corporate accounting department at Canadian Tire.

Kevin is a member of the American Accounting Association and the Canadian Academic Accounting Association and has delivered numerous workshops and led seminars in accounting.

  • PhD, Rotman School of Management, University of Toronto (2013)
  • MAcc, University of Waterloo (2001)
  • Bachelor of Arts, Honours, University of Waterloo (2000)


“Beauty and Accounting Academic Career” with Yanju Liu (Hong Kong Baptist University) and Hai Lu (University of Toronto, Rotman School of Management); Journal of Accounting, Auditing and Finance, forthcoming. Download

“The Post-Earnings Announcement Drift – a Pre-Earnings Announcement Effect?” with A. William Richardson (McMaster University); Abacus, forthcoming. Download

“Welcome to the Gray Zone: Shades of Honesty and Financial Misreporting” with Pascale Lapointe-Antunes (Brock University), Kareen Brown (Brock University) and Heather Li (Nanyang Business School); Journal of Business Ethics, forthcoming. Download

“Gender and beauty in the financial analyst profession: evidence from the United States and China” with Congcong Li (Singapore Management University), An-Ping Lin (Singapore Management University) and Hai Lu (University of Toronto, Rotman School of Management); Review of Accounting Studies, forthcoming. Download

“The Moderating Effect of Cultural Values on the Relationship between Corporate Social Performance and Corporate Financial Performance” with Wei Shi (University of Miami); Journal of Business Ethics, forthcoming. Download

“CEO Implicit Motives: Their Impact on Firm Performance” sole authored; Behavioral Research in Accounting, forthcoming. Download

“Is Sin Always a Sin? The Interaction Effect of Social Norms and Financial Incentives on Market Participants’ Behavior” with Yanju Liu and Hai Lu; Accounting, Organizations and Society 39(4): 289-307.Download

“Managers’ Cost of Equity Capital Estimates: Empirical Evidence” with Stephannie Larocque and Alastair Lawrence; Journal of Accounting, Auditing and Finance, 33(3): 382-401.Download

“Home Capital Group – The High Cost of Dishonesty” with Kareen Brown; Accounting Perspectives, 35(2): 307-322.Download


Working Papers:

“Irrational Exuberance?  Investor Reactions to CEO Positive Framing in Acquisition Announcements” with Conor Callahan (Rice University), Gerry McNamara (Michigan State University) and Wei Shi (University of Miami).

Selected Research Funding

  • Grant – SSHRC Insight Development Grant (principal investigator) Funding – $59,808, “The Impact of Temporary Workers on Firm Performance”
  • Grant – SSHRC Insight Development Grant (principal investigator)Funding – $44,080,“Exploring the Fraud Triangle’s Third Dimension: Rationalization as Revealed by CEO/CFO Verbal and Visual Cues”
  • Grant – SSHRC Insight Development Grant (co-investigator) Funding – $56,920,“Mainstreaming Social Responsible Investing: A Retail Investing Exploration