Bharat Vaishnav

McMaster University 1280 Main Street West Hamilton, ON, Canada L8S 4M4

905-525-9140, x20108

Bharat joined the DeGroote PhD program in September 2016. His primary research interests are in marketing, particularly related to multi-channel customer management, marketing strategy, and retailing.

Bharat is a seasoned marketer with two decades of senior managerial experience in channel and customer management, marketing strategy and retail management. He worked for CIBC and Oracle in Canada, for Mexx, Next and BAT in Dubai, Bata in India, Royal Sporting House in Singapore; and most recently in strategic policy with the provincial Department of Agriculture and Fisheries in Prince Edward Island, Canada.


MBA, Schulich School of Business, York University, Canada

MBA, Institute of Management Studies, University of Ajmer, India

B.Sc., Dungar College, Bikaner, India


Sessional Instructor, Course 2MA3 “Introduction to Marketing”, Fall 2015, DeGroote School of Business, McMaster University. “Overall Excellence” rating: 8 out of 10

Professional Activities

Accredited PRINCE2 Project Management Practitioner, U.K.

Member, American Marketing Association

Member, Canadian Marketing Association

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