Farhad Sadeh

Marketing
McMaster University 1280 Main Street West Hamilton, ON, Canada L8S 4M4
DSB A210

905-525-9140, x26169

Farhad joined the PhD program in Marketing at the DeGroote School of Business in September 2013. His research interests include Marketing Strategy, Marketing Metrics, Marketing-Finance Interface, Marketing Analytics, Business-to-Business Marketing, Marketing Channels, Retailing, and Brand Management. His PhD thesis investigates Antecedents and Performance Consequences of Voluntary Disclosure of Performance Metrics in Marketing Channels.

Before joining the PhD program, Farhad spent over 10 years in industry as an engineer, product manager, brand manager and CEO.

Supervisor: Manish Kacker

Education

  • M.Sc. International Marketing, Sharif University of Technology
  • B.Sc. Industrial Engineering, Isfahan University of Technology

Selected Publications and Presentations

Publications

  • Sadeh, F., and Kacker, M. (2017). Quality Signaling through Ex-Ante Voluntary Information Disclosure in Entrepreneurial Networks: Evidence from Franchising. Small Business Economics: An Entrepreneurship Journal (In Press). doi:10.1007/s11187-017-9892-4
  • Sadeh, F., and Kacker, M. (2017). The Relationship between Initial and Ongoing Fees in Franchising: A Meta-Analysis, In F. Hoy, R. Perrigot and A. Terry (Eds.), The Handbook of Research on Franchising: Edward Elgar. (In Press)
  • Hibbard, J., Kacker, M., and Sadeh F. (2017). Performance Impact of Distribution Expansion: A Review and Research Agenda. in R. Dant, C. A. Ingene, J. R. Brown (Eds.), The Handbook of Research on Distribution Channels: Edward Elgar. (Forthcoming)
  • Miremadi, A., Fotoohi, H., Sadeh, F., Tabrizi, F., and Javidigholipourmashhad, K. (2011). The Possible Effects of Need for Uniqueness’s Dimensions on Luxury Brands: Case of Iran and UAE. International Journal of Marketing Studies, 3(3), p151-160.

Conference Presentations

  • Sadeh, F., and Kacker, M. (2017). Performance Implications of Organizational Signaling and Screening to Distribution Channels: Evidence from Franchising. The 2017 Summer Marketing Educators’ Conference (Summer AMA), August 2017, San Francisco, CA.
  • Sadeh, F., and Kacker, M. (2017). Performance Implications of Organizational Signaling and Screening: Evidence from Franchising. The 31st Annual International Society of Franchising Conference, June 2017, Atlanta, GA.
  • Sadeh, F., and Kacker, M. (2017). Implications of Voluntary Information Disclosure to Prospective Channel Partners for Firm Performance: Evidence from Franchising. The 2017 Conference of the Administrative Sciences Association of Canada (ASAC), May 29 – June 1, 2017, Montréal, Québec, Canada.
  • Sadeh, F., and Kacker, M. (2017). Performance Implications of Organizational Signaling and Screening During B2B Relationship Formation (Poster). The Canadian Empirical & Theoretical Symposium on Marketing Strategy, May 2017, Montréal, Québec, Canada.
  • Kayed, M., Kacker, M., Wu, R., and Sadeh F. (2017). Brand Equity and Vertical Integration: How Does Brand Equity Influence Channel Structure? The 7th annual Theory + Practice in Marketing (TPM) Conference, May 2017, Charlottesville, VA.
  • Sadeh, F., and Kacker, M. (2016). Why Firms Make Ex-Ante Voluntary Information Disclosures in “Take It or Leave It” Contracts in Distribution Channels. The 2016 Summer Marketing Educators’ Conference (Summer AMA), August 2016, Atlanta, GA.
  • Sadeh, F., and Kacker, M. (2016). Ex-Ante Voluntary Information Disclosures in Business Markets:  Evidence from Franchising. The ISBM 2016 Academic Conference, August 2016, Atlanta, GA.
  • Sadeh, F., and Kacker, M. (2016). How Franchisors Derive Economic Profit from Their Revenue Sharing Contracts: A Meta-Analysis. The 30th Annual International Society of Franchising Conference, June 2016, Groningen, The Netherlands.
  • Sadeh, F., and Kacker, M. (2016). Why do Firms Make Ex-Ante Voluntary Information Disclosures for “Take It or Leave It” Contracts in Distribution Channels? (Poster). The Canadian Empirical & Theoretical Symposium on Marketing Strategy, May 2016, Alberta, Canada. (Awarded as Finalist in Poster Competition)
  • Sadeh, F., and Kacker, M. (2015). Ex-ante Voluntary Information Disclosure in “Take It or Leave It” Vertical Contracts: Evidence from Franchising. The International Conference on Economics and Management of Networks, December 2015, Cape Town, South Africa.
  • Sadeh, F., and Kacker, M. (2015). How franchisors derive economic profit from their revenue sharing contracts?: A Meta-Analysis. The International Conference on Economics and Management of Networks, December 2015, Cape Town, South Africa.
  • Sadeh, F., and Kacker, M. (2015). Insights from Agency and Institutional Theories on Ex-ante Voluntary Information Disclosure: Evidence from a Multi-Sector Study in Franchising (Poster). The Canadian Empirical & Theoretical Symposium on Marketing Strategy, University of Toronto, Canada.
  • Sadeh, F., and Kacker, M. (2015). A Multi-Sector Examination of Antecedents of Voluntary Information Disclosure by Franchisors. The 29th Annual International Society of Franchising conference, Oviedo, Spain. (Received the Best Graduate Student Paper Award)

Grants

  • Co-investigator, research grant from the CPA/DeGroote Centre for the Promotion of Accounting Education and Research for the project entitled, ‘Antecedents and Consequences of Voluntary Disclosure of Financial Information: Evidence from Franchising’ (2017-2019).
  • Social Sciences and Humanities Research Council (SSHRC) of Canada, Doctoral Fellowship 2016-2018. (Nation-wide competition).
  • Fellow, ISBM Ph.D. Camp, The Institute for the Study of Business Markets PhD Student Camp for Research 2016, Emory University, Goizueta Business School, Atlanta, GA.
  • The 2015 competitive conference travel grant from The Franchise and Dealer Management Initiative (FDMI) research workgroup based at McMaster University.
  • The Gray/Vinall Ontario Graduate Scholarship for the year 2015-2016.
  • McMaster Graduate Scholarship Award for the years 2013-2017.

Experience

Experience as Instructor: Introduction to Marketing 2MA3, Spring 2016, McMaster University.

Evaluation: 8.87/10 (Mean)

Experience as Teaching Assistant:

Undergraduate: Consumer Behavior, Applied Marketing Management (Case-Based Course), Marketing Research, Introduction to Marketing.

MBA: Marketing Management, Innovation and New Products, Service Marketing, Marketing Concepts and Applications.

Training and Certificates:

Certificate of Successful Completion of ‘Teaching and Learning Foundations’.

Certificate of Successful Completion of ‘Teaching and Learning Scholar’.

Both delivered by the McMaster Institute for Innovation and Excellence in Teaching and Learning (MIIETL) and the School of Graduate Studies.

Teaching Interests: Introduction to Marketing, Marketing Analytics, Marketing Research, Digital Marketing, Marketing Strategy, B2B Marketing, and Retailing.

Teaching Philosophy: Engage students through real-world examples, in-class activities and case-based learning and linking class concepts to students’ experiences.

Recognition

  • Finalist, the Empirical & Theoretical Symposium on Marketing Strategy poster competition, May 2016, Alberta, Canada.
  • The Best Graduate Student Paper Award in the 29th Annual ISoF (International Society of Franchising) conference, 2015.

Professional Activities

2011- 2013    Brand Manager-Entekhab Industrial Group (A leading multi-brand home appliance producer)

2007- 2011   CEO-Atiray co. (ICT Management Consulting- Start up)

2001-2007    Total Quality Management (TQM) Engineer – Mobarakeh Steel Co.

 

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