Journal of Marketing
Journal of Marketing. Vol. 76(5), Sept. 2012, pp 1-17. Lead Article
Multi-Component Systems Pricing: Rational Inattention and Downward Rigidities
Journal of Small Business Management.
Antecedents of early adoption and use of social media networks for stakeholder communications: Evidence from franchising.
Journal of Retailing, Vol. 87, pp. 101-110.
To be published in the Journal of Product Innovation Management.