Publications Archive

Lists a selection of publications involving DeGroote students and faculty.

Tags: marketing-branding, marketing (clear tags)

Journal of Marketing
Journal of Marketing. Vol. 76(5), Sept. 2012, pp 1-17. Lead Article

Multi-Component Systems Pricing: Rational Inattention and Downward Rigidities

Ray, Sourav, Wood, Charles, Messinger, Paul

Journal of Small Business Management.

Antecedents of early adoption and use of social media networks for stakeholder communications: Evidence from franchising.

Perrigot, R., Kacker, M., Basset, G. and Cliquet, G.

Journal of Retailing, Vol. 87, pp. 101-110.

Integrating production cost in channel decisions.

Wu, R., Basuroy, S. and Beldona, S.

To be published in the Journal of Product Innovation Management.

Developing sustainable new products in textile and upholstered furniture industries: Role of external integrative capabilities.

Dangelico, R.M., Pontrandolfo, P. and Pujari, D.