MARS Apprentice Master Class | Mar. 2

| February 25, 2021
Submitted by Laura Heath for MARS Apprentice

MARS Master Classes are finally here! Over the next few weeks, MARS Apprentice and its Learning Partners will be hosting a series of interactive workshops that will expose students to a variety of best practices in marketing within the industry. This is a great opportunity for students to complement their classroom learning with insights from practitioners, get a taste of what MARS Apprentice is all about, and interact with our Learning Partners.

Event details:

  • Hosted by: Canadian Tire Bank
  • Topic: “How Customer Segmentation Anchors Strategy”
  • Tuesday, March 2
  • 6:30 – 7:30 p.m. (ET)

Students can expect to learn why identifying customer segments is important and how to use segmentation when crafting a marketing strategy.

If you are interested in learning about techniques currently being used in industry from the experts themselves, register for this Master Class.

Upcoming Master Classes will be hosted by Jan Kelley, TELUS, and PepsiCo. Follow @MARSApprentice on Instagram, Facebook, and LinkedIn, or visit for updates!

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