Searching SWOT Analyses in Investext via Mergent Online
Submitted by Jeannie An for Library Services
Investext offers premium research reports on companies, industries, and topics written by analysts at leading investment banks, brokers, and consulting firms worldwide. You can also find SWOT analyses using the Investext tab in Mergent Online.
Learn more about how to create a search in Investext at library.mcmaster.ca/sites/default/files/swot_investext_mergent.pdf
Need help determining where to begin your research process?
- Start at the library website: library.mcmaster.ca
- Consult the MBA Research Guide: libguides.mcmaster.ca/MBA-researchguide
- Select the Top Business Databases @ McMaster to easily access a selection of popular business databases: libguides.mcmaster.ca/databases/business-top
Need further assistance?
- Drop by the Research Help desk during open consultation hours: Thursdays between 2 to 3:30 pm
- Book a 30 or 60-minute consultation virtually: https://bit.ly/36cySa1
- Email firstname.lastname@example.org
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