Terry O’Reilly Joins Mandeep Malik for a Fireside Chat | November 26

| November 18, 2020 (LIVE)
Submitted by Kellie Rabak for Marketing and Community Engagement

Important Notice

For the latest information and updates about McMaster's response to COVID-19 (coronavirus) please visit the McMaster COVID-19 site.

We make 80% of our decisions with our heart, a fact that has been proven during times of change. Through recessions of the past and our current pandemic, brands leverage emotion to build bonds with customers.

Students are welcome to attend this insightful Knowledge Labs webinar with Terry O’Reilly and DeGroote Associate Professor of Marketing, Mandeep Malik. They will discuss:

• Why emotion creates intense customer loyalty
• Why brands who successfully appeal to our emotions are more likely to survive periods of hardship
• How companies market in a recession and why it has worked
• How COVID-19 has altered the emotional imperatives that affect consumers’ brand choices
• Why emotion trumps all other communication tool

Event Details:

  • Thursday, November 26
  • 1 p.m. (EST)

Register on Zoom.

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