U21/PwC Innovation Challenge 2021

| June 22, 2021
Submitted by Emily Cestra

The Challenge, organized by Universitas 21 (U21) and partner PwC, allows graduate and PhD students to respond to contemporary work-related issues (set by PwC) in a three-minute video. Videos are judged by PwC and its clients.

Challenge Situation:

  • The recent Upskilling for Shared Prosperity report by the World Economic Forum and PwC makes the case for providing employees with learning and development opportunities to expand their horizons while minimizing skills gaps.
  • The report highlights certain challenges, such as addressing the disconnect between current education programs and the skills employers need today and, in the future, but also presents the advantages of upskilling, including wider social benefits triggered by the development of specific skills that will prove beneficial for the future success of the global economy.
  • The COVID-19 pandemic has impacted on the global economy in ways we could not have imagined.
  • It has further exposed the inadequacies of our current economic structures and highlights a growing mismatch between people’s current skills and those needed for the jobs at the heart of the Fourth Industrial Revolution.
  • The skills gap is widening and causing greater inequality in the workplace.

Challenge Question:

Based on the report and proposed call to action, suggest an initiative that can be undertaken by governments and/or businesses and/or education providers that can help improve and maintain shared and sustainable prosperity.

Important Dates:

  • Video submissions
    • Thursday, June 24 at 11:59 p.m. (EDT)
  • Winners announced
    • Week commencing September, 6

To apply and submit your video, visit the McMaster University website.


Please contact Tania Hakim at hakimt@mcmaster.ca.

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