Articles
Tag: Ruhai Wu
News, research, and other announcements.
January 10, 2024
The Retail Revolution will be Live-Streamed
McMaster researcher studies a promising and profitable business model that merges TV home shopping, e-commerce and influencer marketing.
September 7, 2023
In the News: The ‘Shoppertainment’ Trap: As Social Media Apps Blur Line Between Socializing and Buying, the Risks to Users Soar
Ruhai Wu, associate professor of marketing, talks to Capital Current about social commerce and influencer marketing.
March 23, 2023
In the News: Is Live Shopping the Next Big disruptor in Canadian Retail?
Ruhai Wu spoke with the Globe and Mail about a new business model which takes influencer marketing to the next level.
November 30, 2021
DeGroote Researchers Awarded SSHRC Grants
DeGroote is pleased to announce that five of its researchers have been awarded SSHRC grants for their innovative research projects.