Tag: Ruhai Wu

News, research, and other announcements.

January 10, 2024

The Retail Revolution will be Live-Streamed

McMaster researcher studies a promising and profitable business model that merges TV home shopping, e-commerce and influencer marketing.

September 7, 2023

In the News: The ‘Shoppertainment’ Trap: As Social Media Apps Blur Line Between Socializing and Buying, the Risks to Users Soar

Ruhai Wu, associate professor of marketing, talks to Capital Current about social commerce and influencer marketing.

Blank iphone illustration
March 23, 2023

In the News: Is Live Shopping the Next Big disruptor in Canadian Retail?

Ruhai Wu spoke with the Globe and Mail about a new business model which takes influencer marketing to the next level.

Innovative research grants with question mark
November 30, 2021

DeGroote Researchers Awarded SSHRC Grants

DeGroote is pleased to announce that five of its researchers have been awarded SSHRC grants for their innovative research projects.