Articles

Tag: Elon Musk

News, research, and other announcements.

November 30, 2022

In the News: Twitter was an unprofitable mess long before Elon Musk – he might be its only lifeline

Goran Calic evaluates Elon Musk's business approach to Twitter in this opinion piece for the Globe and Mail.

November 4, 2022

In the News: Elon Musk’s Leadership Style as Head of Twitter

Changes are coming for Twitter's platform as billionaire Elon Musk takes over. But what does that mean for users?

woman scrolling through social media on smart phone
October 18, 2022

In the News: The Challenges of Transforming Twitter

DeGroote's Goran Calic co-authors an article in the Harvard Business Review about business challenges Elon Musk faces with Twitter.

July 18, 2022

In the News: Does Elon Musk Have a Strategy?

Goran Calic, Associate Professor, Strategic Management co-authors an article in the Harvard Business Review about Musk's business strategy.