Articles

Tag: Marketing & Branding

News, research, and other announcements.

October 3, 2017

For Devashish Pujari, innovation and sustainability go hand in hand

Pujari: "It is now established that human activity is contributing to environmental degradation and climate change."

February 16, 2017

On the cutting edge: DeGroote students learning from tech giant Dyson

In recent years, Dyson has made a habit of hiring students from DeGroote for their business insights, practical skills, and fresh thinking.

December 16, 2016

GM’s urban mobility push will be the focus of Canada’s Next Top Ad Exec 2017

How do you market cars to a generation that doesn't necessarily want to own things? That's the question facing CNTAE participants.

July 20, 2016

Walmart ‘sending strong signal’ with Visa ban in Thunder Bay

DeGroote researcher Alina Nastasoiu, an expert in corporate loyalty programs, offers her take on the developing standoff.

June 3, 2016

Disney Institute offers Executive Education seminars for area professionals

Have you ever been curious about the magic unfolding behind the scenes at Disney? Here's your chance.

May 12, 2016

Canada’s Next Top Ad Exec marks 10 years of student successes

Founder Mandeep Malik: "It's about empowering students to take charge of their own education."

February 11, 2016

MARS Apprentice: Real World, Real Rewards

MARS Apprentice immerses 12 undergraduate students in an experiential learning activity designed to prepare them for the working world.

December 17, 2015

Major brands tap into the marketing machine of Star Wars: The Force Awakens

Mandeep Malik offers his take on some of the unique marketing campaigns that are pushing the blockbuster film.

November 12, 2015

Bobby Umar, MBA ’01: Creating a personal brand

Top 3 Tips on how creating your personal brand is one investment that is worth making.

September 4, 2015

Teresa Cascioli, BCom ’83: M is for Money

Teresa Cascioli, BCom ’83 launches her newest entrepreneurial venture – M is for Money - a children’s book series on financial literacy.

June 23, 2015

Robyn Baldwin: An integrated life

Robyn Baldwin, B.Com. '05, leads an integrated life full of personality both on and off the job.

May 25, 2015

Top 5 Tips for advertising on Reddit

Top 5 Tips for advertising on Reddit.