Articles

Tag: Marketing & Branding

News, research, and other announcements.

October 3, 2017

For Devashish Pujari, innovation and sustainability go hand in hand

Pujari: "It is now established that human activity is contributing to environmental degradation and climate change."

February 16, 2017

On the cutting edge: DeGroote students learning from tech giant Dyson

In recent years, Dyson has made a habit of hiring students from DeGroote for their business insights, practical skills, and fresh thinking.

November 12, 2015

Bobby Umar, MBA ’01: Creating a personal brand

Top 3 Tips on how creating your personal brand is one investment that is worth making.

September 4, 2015

Teresa Cascioli, BCom ’83: M is for Money

Teresa Cascioli, BCom ’83 launches her newest entrepreneurial venture – M is for Money - a children’s book series on financial literacy.

June 23, 2015

Robyn Baldwin: An integrated life

Robyn Baldwin, B.Com. '05, leads an integrated life full of personality both on and off the job.

May 7, 2015

Rick Neuman: Sharp turn into data

Rick Neuman went from thinking his career would be in finance to a career in marketing, thanks to MARS Apprentice and emerging technology in the workplace.

March 11, 2015

Michael Schatte: The business of making music

Michael Schatte wanted to be professionally prepared to tackle the music industry. DeGroote gave him the business background he needed.

November 28, 2014

Bruce Miller: From pet food to people food, a marketer’s journey to burger central

MBA Alumnus Bruce Miller's marketing career has taken him from a pro sports league to pet food, and eventually co-owner of a burger chain.

June 2, 2014

Rob Burgess: A lifetime interest in service

On June 9, 2014, Rob Burgess received an honourary Doctor of Laws degree from the DeGroote School of Business.

March 3, 2014

Two-sided market, a burgeoning business model

Two-sided market, a burgeoning business model