Articles
Tag: Marketing & Branding
News, research, and other announcements.
On the cutting edge: DeGroote students learning from tech giant Dyson
In recent years, Dyson has made a habit of hiring students from DeGroote for their business insights, practical skills, and fresh thinking.
Teresa Cascioli, BCom ’83: M is for Money
Teresa Cascioli, BCom ’83 launches her newest entrepreneurial venture – M is for Money - a children’s book series on financial literacy.
Robyn Baldwin: An integrated life
Robyn Baldwin, B.Com. '05, leads an integrated life full of personality both on and off the job.
Rick Neuman: Sharp turn into data
Rick Neuman went from thinking his career would be in finance to a career in marketing, thanks to MARS Apprentice and emerging technology in the workplace.
Michael Schatte: The business of making music
Michael Schatte wanted to be professionally prepared to tackle the music industry. DeGroote gave him the business background he needed.
Bruce Miller: From pet food to people food, a marketer’s journey to burger central
MBA Alumnus Bruce Miller's marketing career has taken him from a pro sports league to pet food, and eventually co-owner of a burger chain.
Rob Burgess: A lifetime interest in service
On June 9, 2014, Rob Burgess received an honourary Doctor of Laws degree from the DeGroote School of Business.