Articles

Tag: experiential learning

News, research, and other announcements.

March 19, 2018

Marketing mavericks: $30,000 on the line for finalists in Canada’s Next Top Ad Exec competition

CNTAE 2018 features a partnership with Canadian Tire on a new type of loyalty initiative – the Crimson Affinity Program.

March 1, 2018

In photos: EMBA candidates gain hands-on experience in the heart of Silicon Valley

DeGroote's EMBA cohort is back from California, and one step closer to becoming global leaders in managing digital transformation.

December 11, 2017

Solving the millennial puzzle: DeGroote partners with Canadian Tire for Canada’s Next Top Ad Exec 2018

With a simulated $1.5 million budget, students will be asked to create a comprehensive launch strategy for the Crimson Affinity Program.