Canada lags in its ability to take innovative products to market, develop sales and marketing strategies, identify customers, and find out what they want, according to Adam Felesky and Gordon Pitts.
Financial technology is the next great disruptor in the global economy, and yet Canada’s fintech enterprises face a distressing talent gap.
“Our emerging financial technology companies are often scrambling to find the combination of marketing and sales skills – quantitative and interpersonal – that they need to survive and grow,” Felesky and Pitts write.
“That lays down a challenge for not just fintech CEOs and investors, but to universities and colleges that train and develop marketing, engineering, and finance graduates.”
Read the full story in The Globe and Mail